James Beshara, the host of Below the Line podcast, says that internet has been built for podcasting and podcasting is the Gutenberg press of our time.

James points out that: (1) It is free to record and takes a lot less time than writing. (2) Disseminating a podcast around the world is also free and instantaneous, and you don't even need to know how to read to consume it. (3) Lastly, you get to hear directly from the expert, as soon as the expert's thoughts are available, without an editorial spin by a larger organization.