#Plog — Podcasting: The Truly Free Press
Below the Line with James Beshara

Full episode transcript -


who? Everybody. Today, I'm going to be trying out something that I've been starting on on an app called talk show, where it's short daily clogs, basically podcast blogging instead of writing out a bog post. It is an audio post, and these will be anywhere from 5 to 6 minutes each. But they'll be on different topics, and who knows how frequently I'll do it. But I'm gonna try it out for for a few weeks. The first topic is on podcasting itself, and it seems like a fitting way to kick off this type of experiment. And this is, uh, basically expounding on this concept that podcasting is the truly free press. And in my mind,

I think the Internet is in the last 20 years has been amazing for many things, but I think it was built for podcasting more than anything else. One. Social media. I think e commerce is great, but buying things is not nearly as good as or beneficial to humanity as dissemination of information and my point, and I think it's the Gutenberg press of our time. The reason I say it's the truly free press is because of a few things that make it that make other media Maur cost prohibitive and make podcasts just shine in comparison. One it is free to get going. Recording a podcast is free does cost a little time, but even that is way less than writing out a news article writing out a log post. Sometimes when I'm sitting down writing Blockbuster could take me to three weeks, sometimes two or three months to finish a post, and I could do a podcast episode about two hours, so creating it is so inexpensive. Disseminating it around the world instantaneously is also free.

That is such a crazy concept if you zoom out and think about trying to get a message out to the world. 20 years ago, 30 years of 50 years ago, it was insanely expensive, even if you were The New York Times. Now anyone can disseminate a message instantaneously globally, and everyone can receive it on the other side for free. You don't need a newspaper subscription. You don't need to cry. Subscribe to Netflix you don't need




you don't need Thio even know how to read. You can listen to the audio, and they're just so many different niche kind of bespoke topic, topical podcasts and thematic podcast that I listen thio that have everything do with music production, to writing better thio podcasting itself to technology and kind of the sectors that I spend most of my day. And it is just crazy that I get to be a fly on the wall for experts. And that's that third point of it being free is that you get to hear directly from an expert on the topic. It's not through a muddy on the worst case, or or still lacking pure clarity on the best case of a journalist lends breaking down in experts viewpoint. Oftentimes, if you've ever read a newspaper article or you've ever listened to a news report from someone that isn't steeped in that sector, and it's a sector that you work in day in, day out, you're usually got this this terrible reporting Well, that's usually the case for all reporting. You just happen to be more of an expert in that space to know the delta between what's being reported and what's riel. And with podcasting,

you don't have that intermediary you get to hear directly from, in many cases, an expert on a topic and author on a topic. Instead of the review of the book, you get to hear directly from the author or the scientist or, uh, the leader, the ex, whoever it is you get to hear directly from him. So it's free of of that lens that can that can shift, um, and sometimes really mangle the perspective that an expert has. The other thing that makes it free and from that perspective is so many news outlets have agendas, and podcasts certainly can have their first sheriff agendas, too. But they're free of an editorial,

um, and territorial executive or our staff that is choosing which articles and what the headline should be. Which story should be written. If you have something that you wanna shed light on, you get to do it for free with, uh, with podcast and free of of one another person tryingto put their own spin on it, but also free of someone coming in saying, You know what, change this or don't do this story or that story. It is the truly free press. We have a lot of big problems we need to solve over the next 50 years, and I don't think there's anything more powerful, truly, even though it seems like this tiny little corner of the Web. And it's this small little thing on your phone that you listen to podcasts.

I think it's way bigger than that and just calling it podcasts and just seems like a trivialization of of what it really is. When I started to think more and more about this, this media that is becoming my favorite form of medium, even over music, I'll choose the listener podcasts and it is Ah, and over audiobooks and over reading, um, for a handful of additional reasons that make it really ah, great me up. Some of those reasons would be and just ah, finish that thought. I think there are a lot of problems. I think we all know that there are a lot of problems that we need to solve over the next 50 years, and I don't think there's anything more powerful or improving for collective consciousness. Our collective psychology, then podcasting Audio is superior to video.

Same as a mobile app is superior to a desktop app. Podcasting. An audio it's just less truly is more lower production costs to create like I talked about and lower to to consume. Not only is it free to download and listen to globally instantaneously, but even more than that you could be doing other things, which is just another, I think, another aspect that is less obvious but really powerful and that you could be driving. You could be working out. You could be doing the dishes, and you could be listening to an expert expound upon subject X or why that is. Ah, you know, if you were to compare a book to a podcast, you're reading a book for 12 hours. It's not.

It's not crazy. It's not insurmountable. But that's like clearing a 12 foot fence. It's doable, even a six foot fence. If you're a fast reader, it's doable. And and it's not going to exhaust you, um, to desperation. But a podcast is like a six inch fence, a 12 inch fence that you can clear so much easier, and you can actually dip your tone, it to see if it's a topic you really want to hear about for 5 10 minutes versus buying a book and then reading two chapters in I've done that so many times and realize, you know, this book just isn't really speaking to me.

And then I'm weary to dip my toe in another book until I'm absolutely certain that it's going to speak to me versus, ah, podcast host or a podcast episode that you know I'll dive into for 5 10 minutes without, without even thinking about to see if it really does speak to me. So here's first Clog and it is podcasting, the truly free press predicted. Over the next decade, it's gonna become more and more clear that podcasting is going to become the preferred medium for all of us to get our information from maybe not daily news, but the information that we crave from an expert in a subject that we want to learn more about or listen to to someone that ah, that is, is working through a problem that we care a lot about might not be an expert, but it's something that it is giving you insight into a creator working through something in real time, which air starting to become some of my favorite forms of podcasts. So there you go. Speaking of you can consume this for free and maybe two or three minutes and you thought it was terrible. But, ah, I appreciate all listeners checking out my podcasts and, ah, and bearing with this experiment to see if it goes in or.

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