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Editor Academy

  • Phrase the questions in abstract, without focusing on the specific guest. Make it relevant for anyone not familiar with this podcast.

    For example, instead of asking "How did Jake learn to ride a bike," change that question to "How can I learn to ride a bike?" and give an answer from this episode, as if it was a statement, "To learn to ride a bike, you have to ... A-B-C...etc.".
  • Consider gender neutrality when possible. Instead of writing "He is extending his feelings onto his partner," write "they are extending their feelings..."
  • When marking a question start time, put the marker at the end of a question s.t. if a listener starts to play the segment, it starts to play right from the beginning of the answer.
  • If the host asks a question, and the guest answers a completely different question, then write down the question which was answered, not the one asked by the host. The goal is to enable listeners to get instant and efficient value out of the notes.

Mark question start time


What do you have to do to get a bigger audience? 03:05

Often, you have to tap into people that have bigger audiences than you do.


What are B2C successes? 03:56

Facebook, Twitter, YouTube are all B2C. Possibly, you don’t hear much about B2B success because they are purchased behind the scenes. Shopify is a popular B2B app.


What do you have to do to have a successful B2C and B2B? 04:40

To reach success with a B2C you have to ride a massive way. This means that it requires more than building a company, but you also have to be lucky. B2B is in your control, and you can ask businesses what their problems are for you to target how to solve them.


Which is better, B2B or B2C? 05:03

A B2B sets a more attainable rate of success because the problems are known and are easily controlled. You have a clear execution path when attracting other businesses. You can charge money for things without needing a massive wave of growth.

When it comes to B2C it's more difficult because you need a massive user base. Getting to that point requires huge amounts of funding, debt, and the need to find a way to crawl out of the hole.


Why would someone be a paid subscriber to Netflix? 08:04

For one host, he remembers Netflix having a lack of quality shows to choose from. Also, there was a lack of quality in Netflix’s streaming at the time. What drew him in was actually Dora the Explorer, because it was cheaper on Netflix than purchasing individual episodes on iTunes.


Who is Stephanie Hurlburt? 11:20

Hurlburt is an entrepreneur, founder of Binomial, and does image compression for VR and games.


What should you do if someone tries to challenge you? 12:53

Just move on. This also applies in sales whenever someone is not convinced by what you have to offer. You shouldn't hang on and try to convince one person. It may be tempting for yourself, but not good for business.


What should you ask when you are being pitched a new idea? 14:23

When it comes to something new or similar to what you're using, you should ask, what makes it better?


Who is Naval? 18:09

He is the founder of AngelList.


When giving two equally difficult path, which should you take? 18:51

You should choose the path that is more painful in the short-term. Pain avoidance creates an illusion of quality. When making a decision and you can’t decide, the answer is no.


When leading a company, what do you get paid to do? 24:13

Think and make decisions. Everything else, such as the execution, you don’t get graded on by others.


What are our options when it comes to having a conversation? 25:41

Either hard conversations equal an easy life. Easy conversations equal a hard life. It’s only a short-term benefit because it’s easier to avoid those hard conversations and save them for the future to come across them again.