008 - Scot & Susan Westwater - Pragmatic Voice Strategies

Guests: Scot & Susan Westwater

Topic: Pragmatic Voice Strategies

Dave chats with Scot and Susan Westwater about their two-person digital consultancy, Pragmatic Digital, and their new book, Voice Strategy: Creating Useful & Usable Voice Experiences. 

Pragmatic Digital was created to help meet the growing demand that companies of all sizes need help getting started with a voice strategy. Scot and Susan take a pragmatic approach with voice, based on their long tenures in agencies and digital marketing firms, applying many of their key learnings from past paradigms to how businesses should think about voice. In the book, the two lay out a framework for companies to use to begin developing their voice strategies. This blueprint helps companies to see that rather than trying to hit a homerun, it's better to just find small things that can be implemented around voice, and start with a base hit. 

Voice Strategy: Creating Useful & Usable Voice Experiences can be purchased here or on Amazon.

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