017 - Bob Stolzberg - Wise Words from a Voice Pioneer

Guest: Bob Stolzberg, CEO & Founder of VoiceXP

Topic: Wise Words from a Voice Pioneer

Bob Stolzberg joins Dave to share some of the key things he's learned across the first three years that Bob has been building voice experiences. Bob's company, VoiceXP, provides a do-it-yourself platform that allows anyone to easily create voice experiences for Alexa or Google Assistant on their own - as Bob refers to it, it's the "Wix/Squarespace of Voice."

One of the key learnings that Bob shares is that it's best to keep your experience simple at the onset and not try to, "boil the ocean." Launching a voice experience is only half the battle, as the other half is making people aware of the experience via legacy marketing efforts. If you build it, they won't necessarily come. 

The two move onto what the future holds as we enter into this new decade and Bob believes that one of the biggest breakthroughs will be the vast increases in API's that voice assistants like Alexa and Google Assistant can tap into. This will reduce the friction for users to access voice skills, which means it will be much more compelling for businesses of all types to start creating voice experiences. In addition, Bob sees "in-situation" invocations becoming a compelling hook to get businesses to buy into building voice experiences.  

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