Marc says that freelancers and entrepreneurs that are looking for a change of pace are now moving to smaller communities around the country. At the same time, accomplished people who grew up in small towns are moving back. This enables small towns to get intellectual resources, networks, and financial capital needed to be more entrepreneurial.

Dave also points out that small town communities are attracting people who value life, and are able to mix their hobbies, like mountain biking and skiing, with work. It is not uncommon for people to go ski for a few hours on a good powder day, before settling into their office, and unlike other places, this is a common practice that is not frowned upon.