and so he just keeps creating these companies. So now he has seven publicly listed companies. He's got the Adani group, Adani Power, Adani you know like trading Adani real estate or whatever and they'll start all these different companies that will take them all public
and he's got a beautiful mustache by the way. Just a great stash.
I feel like I can rule the world what I want to like let's travel. Never looking back. Alright in this episode we're talking about the third richest man in the world. Somebody who you've never heard
of. We talked about teams suck. So basically Zuckerberg has this new video of him doing mm A and we did a little recap on how we feel about it but also we kind of looked at how he makes his decisions and what our perspective is on him and I actually think it's quite interesting.
We broke down one of Mr Beast to me the most interesting business that Mr Beast has that nobody else is really talking about and I think is low key a star
business. So that's the episode. Give it a listen. Let us
know what you think and write in the comments, go on Youtube, write in the comments. I'll be replying to every single comment that's in here with something that's either smart or funny. I guarantee it go to the comments and leave one and I'll reply
alright I have a fun one, this will get us in the mood so Kanye West pop culture do file Kanye I don't really pay attention to Kanye West really it's not really on my radar but he did something kind of funny and we talked about him yesterday and it's business related but basically you know he's having this like Tizzy with
Adidas, do you know about that? You
like that?
Well and frankly I don't entirely know about it.
So I'm just gonna kind of like summarize but basically you know Kanye worked with Adidas to launch Yeezys,
his line of shoes,
it's collectively made like or not collectively but in 20 easy sales were $1.17 billion in revenue.
He made around $200 million from that.
So he made a lot of money and basically he's having a fight with him.
I don't actually know what the fight is about but the backstory is that he's accused them of stealing his designs and leaving him out of meetings for their easy shoe collaborations,
sean combs,
you know,
did he said he's gonna boycott because of this and Kanye has said I'm going to make things unbearable for you guys until you comply.
So I don't exactly know what comply means.
But it's kind of it's both sad because like it looks like he's going through some stuff and it is funny and he's kind of trying to be funny and it's working but he basically said I've got no chill,
it's gonna cost you guys billions to keep me,
it's gonna cost you billions to let me go Adidas,
you stole my design among other things and I'll give you till Tuesday,
not until the seven months that I told you originally I was gonna give you today's the day,
like he like went like he's going crazy and on his twitter,
which he's got like,
I don't know how many followers,
seven tens of millions,
I would imagine.
He's posting each person's picture who's on the board of directors as well as a couple other boards.
Like they have a board of advisories of Adidas's people.
And so he posted this one woman who's also,
and he's like,
it'll say stuff about him,
like sometimes it's funny,
but sometimes it's like this woman is on the board of Adidas,
she's also chairman and investment banker at Jpmorgan.
I went to Jpmorgan in order to raise money for my buyout and they wouldn't do it.
Like he's going kind of,
bananas and I thought that that was wild.
And then I saw another thing that he's having another tizzy with his wife kim or ex wife about a school,
and I went and looked at their school,
have you heard about this?
So he has his own school,
right? Yeah, so he's trying to start this thing called Donde. So Donde dot org, if you go there, it actually looks weird but interesting and kind of fun, like it looks cool and if you go about on how we learn, you'll see like they describe the curriculum and it's like, it kind of makes sense. But then you see like weird things like if you look at what the daily schedule, it says after school parker.
First of all I went to the site donde dot org,
it's just like who we are,
how we learn admissions and choir.
Those are the top four links,
just quiet.
Which of these does not belong,
I don't know what choir is up here,
secondly,
there's just like a white,
I don't even know what it looks like a white pigeon to be honest with you just flapping its wings in slow mo okay,
it's a,
it's like a fat dove though.
It's not,
it's not like a sleek,
graceful dove,
it's like a yeah,
it's a guinea pig with wings,
that's just flying up in slow motion and that's the website,
I'm gonna click how we learn because I can't not,
Okay,
they got less than 12 students per class rule number one should be,
students should be confident in forming forming ideas.
If not they're writing will suffer.
Okay,
so their daily schedule,
full school warship.
Okay,
that's a good way to start the day.
Um,
four classes,
lunch and recess enrichment classes including film,
choir and you're right,
parker,
a bunch,
a bunch of singing ninjas out here,
just singing and flipping around.
So I thought this was interesting because you know, even though he's, I don't like laughing at him, a guy, if he's going kind of insane, but he's trying to be funny with this instagram thing and it kind of is hilarious like he posted like the guy, I think the ceo is a S. A. P. Yeah the like the HR software that nobody actually understands what they do. He like instagram is this guy's face and goes, you are a sap. That's what he said and it's just it and he's doing the most childish immature thing and it's so funny, it is working, it's awesome. And then this school thing I saw because of his other little fight with kim and he's like anyway, I don't know how this is related to business, but I I thought that you would have known about this because you're more of a pop culture guy than I am.
No, but let me tell you, I've been going back and watching some of the episodes. Do you
watch it all? Never. I didn't even realize that we had a different theme song until like recently.
You should do it.
It's great.
Honestly,
I expected it to be very cringe e you know,
like normal to hear your own voice and instead I find myself 30 minutes into an episode that I was there for and I'm like why am I re listening to this?
And I don't know I like it.
I think I hate to say this.
I think you kind of carry the show.
You do a great job.
Yeah,
you you do a great job,
You do a great job.
You're funny the way you talk,
you're shorter.
Like even now,
why am I still talking?
I've been talking for you know,
30 seconds now,
why am I doing this?
Whereas you just come in and say,
you know the thing about this is,
and then you say the thing I
am shorter, but I think that you, your, this is going to be a circle jerk session. I think you're funnier, I think you're funnier and you're a better storyteller Jonathan. Our Jonathan who works here. He like did a thing on twitter where someone said, who's funnier sam or Sean? And he said to you and I was like, yeah, I, I think I agree. No, I think you're better at telling stories, but you talk way
more than I do.
I have overheard my wife listen, I've had, I've listened to my like, I like my wife has been in the other room serving in the other room and I like hear her listening something and I'd be like, oh, that's funny, what is that thing? And it catches my ear and it will be us and she'll just be, you know, like in the bathtub, like listening to us and I always think, hey, that's a little weird and be like, there's been times where like she's been in the shower and like I hear your voice and I haven't decided how I
feel about it yet. Well I feel amazing, but let me tell you, okay, so this is the theme for this episode. I'm going to call it. People with giant egos. Okay. No, I'm going to call it because I don't actually know if these people have giant egos, I'm gonna say creative titans, that's better. Alright, creative titans. So the first one is going to be my billy of the week. Million dollars isn't cool, you know what's cool? A billion dollars? Do you know about a certain man named Gotham Adani? Have you ever heard this
name before? I don't remember what's his stick, what's he known
for? This guy just became the third richest man in the world. And so you have Elon musk, number one, Jeff Bezos number two and now Adani number three. And so people they watch this list and they're like who's who's Adani? And I actually, I don't know if I met him, but we definitely pitched him. I think my dad pitched him a business thing many years ago. My dad always kept saying, oh we just need to get a Donny onboard Adani Adani Adani. And so I'd heard about this guy before And I didn't, you know, and his network is just skyrocketed because his stock is up like 13 x in the last out
of 20, but this reliance industries,
no,
so reliance,
it was the top kind of like company there and the guy who runs it,
Mukesh Ambani was the,
I think he was,
he was the richest man in India and now Donny has passed in the last year the stock went up 13 X.
So so who is this guy?
And what does he do?
Okay so what he does,
you'll you'll appreciate this.
Is he a software guy?
Is he a Mark Zuckerberg?
No,
no he's not.
Is he Elon musk?
Is he trying to create the future of space travel and you know like brain computer interfaces?
No,
this guy operates in a place that Sam likes power so he does coal ports,
plastics,
you know shit like that.
So basically this guy's like they do,
they do like industrial work and so he owns when so when he was,
he was a kid he was in school he went to go visit this sport,
it was the largest port in the country at the time I support,
you know we're literally like ships come in and out and he's like inspired by it was like one day I'm gonna own the biggest ports ever And the biggest sport in India.
And now he's sure enough he owns the biggest ports in India.
He owns the most ports in India with the deal we were trying to do with him.
We were trying to get a Dani to come to Australia to build a portfolio for our startup that was based in Australia because these guys were the Kings of Ports but his story is pretty cool.
He's a,
he's a college dropout,
18 drops out.
he becomes a diamond sword,
er I don't even know what that means,
but he became a diamond sword.
He got an interest interest in the diamond business and after a couple of years of sorting diamonds,
he then goes and he starts his own diamond brokerage and he's like,
I will trade,
I will basically age of 20 as a diamond broker.
Brother calls him up,
brother says,
hey brother,
I have a small plastic factory here that I I own now I bought or I run and so he helps him go scale up the plastic factory and then as he's doing that,
he's like,
oh let's start importing the like the materials that come up,
you know,
upstream of plastics.
And so he starts doing,
creates like an export company.
And so he just keeps creating these companies.
So now he has seven publicly listed companies.
He's got the Adani group which is like the mega one and then they'll start like Adani power Adani,
you know like trading Adani real estate or whatever and they'll start all these different companies that will take
them all public and he's got a beautiful mustache by the way, just a great stash.
Yeah, he looks like, you know the meme account dr park Patel, He looks like the meme accounts photo actually, so I don't know if it's if it's him or it just looks a lot
like him, but he looks like like an indian Mario, you know like Mario and Luigi, he looks like an indian Mario like you know
you look, he does, you know when Mario does that little squat, like you know when you want to, you want to do that trick or you go behind the thing you're standing on and you run and you get the
magic, he's
like squatting, he's a little squatty squatty version of indian Mario. So anyways this guy has now become you know whatever the third, he's got these crazy stories. He was, I don't know if you know there was like this sort of like an indian 9 11 thing where there's like a terrorist attack on a hotel, he was in that hotel and he was like in the hostage group
that was there.
He Was also kidnapped at one point in time and taken ransom for $2 million. They paid it and got free. And so this guy has just lived this kind of crazy life and even now he's doing really well. The group's doing really well. His third richest man on earth, there is a set of people who are very, very skeptical about what these guys are doing because they have so much debt in their companies like he is basically constantly trying to acquire companies like they just bought the largest cement producer in India but they buy these companies using debt and he's got this intricate like set of companies and so there's a big question of like is this all a house of cards that's gonna fall over and you're going to see a guy go from the number three richest to like, you know, falling off the list completely or is he actually gonna pull this off? Because what they'll do is they'll say, okay, the parent company has some profits, will take a loan on that and then they take like one of the new companies public like, oh Donnie Green Power and they'll take the green company public because it's got the Adani name, stock price goes up and then he'll invest in it from the parent company and then he'll sell those shares and then he'll borrow against the stock and then he'll issue a bond and he's got like all these different debt instruments and so they have, I think more debt than like any other company in India. And now there's a question of is this all gonna fall over or is it all gonna work? It's pretty fascinating
dude,
when do you ever feel,
I feel self conscious when I hear about these things because my,
like my thing with businesses like just very simple of buy low,
sell high,
you know,
like I purchase a widget for,
you know,
$1 and I put some type of value or I just buy tons of them and so I get a discount and then I sell them for like a dollar 50 that 50 cents my profit.
I use a quarter,
a quarter of that to pay myself a quarter to go buy more.
And like,
it's like a relatively like simple straightforward process.
And then I hear about like,
you just use the word debt instruments and how he,
you know,
he like,
he does this thing and gets alone across this thing and this thing and when I hear that stuff,
I just think like,
so like,
where's the dollar that goes into his bank account actually come from?
You know what I mean?
Like,
like I,
I try to think about,
I'm like,
I don't understand how this person then eventually collects the money and how the people who are owed money where they got the money from and when they're gonna get paid back.
Like,
do you know what I mean?
It's like,
it's so complicated for me because I'm such a simpleton or is it just bullshit?
Dude, when I was in seventh grade, my parents got me a piano teacher and I wish that instead, I just learned how to play dead instruments. Like that would have just been so much better than learning how to play, you know, chops where do people learn this stuff, where do people learn this sort of financial engineering? I think that a lot of it happens if you're like on the inside. So you work at an investment bank or you work somewhere there, but like this guy didn't happen.
Yeah.
Yeah.
So you know,
I think he hired people who do that and they sort of say,
hey look,
here's what we're gonna do,
we're gonna we're gonna issue this bond and we're gonna take this company public that we're gonna like take a low pledge of the shares were gonna get a loan against the shares and basically somehow $1 of Ibaka has become $8 of,
you know,
cash flow for us.
And like we got to figure out how to do that without it all collapsing.
But people understand financial engineering.
They have such an edge.
Such an absolute edge.
Alright,
so we'll take a break to tell you about a show that Jonathan on our team has been telling me about,
I don't know the last year it's called choose F.
I.
And it's got a bunch of things that you know,
are pretty impressive for a podcast.
50 million plus downloads.
3005 star reviews.
It's the top 25 business podcast for the last six years.
And what's impressive about them is that they built a movement of people across the world choosing and pursuing financial independence.
The secret sauce is that they inspire people to take action to make their lives better.
One small 1% change at a time.
If you want to find a place to start.
I would say episode 100 that's their intro to financial independence.
So it's similar to m F.
M.
It gives you a mindset of improving and taking action and you'll get it by subscribing and listening to a bunch of episodes?
So go ahead,
subscribe,
listen to a bunch of episodes,
Search for choose F.
I.
And hit subscribe,
you can find it on apple podcasts,
Spotify or wherever you listen to podcasts.
All right back to em FM.
But when I like originally like made some money and I remember like our bankers saying like yeah you can borrow money now at 1% and I'm like yeah I don't want to go on a debt. And and they'd be like, well no sometimes it's like it could be wise for you to do that. For example, you have to pay taxes. I'm like why? He goes well because you'd have to sell this thing which then you take a like a, you know a 40% discount on that because the taxes and I'm like wait I don't understand this, can you lay this out, can you write this on a piece of paper? So like and then my banker Griffin, he ended up flying to new york to visit me to like he goes dude I just need to sit down with you so you understand this, I swear to God, I swear I go why are you coming here? You got meetings? He goes, no I'm coming to explain this to you. So he came and he explained it
to me. Yeah
yeah
I to explain the one concept of borrowing against stock?
Like he, I just didn't understand it. Were you the same way where you're like, I just don't get this, this doesn't make sense where you
and others explained it to me,
right?
So like,
yes,
it's true.
I didn't understand,
I didn't know about it at first,
and then when I knew about it,
I didn't understand why it was good and then somebody's like,
hey,
so you notice why this is amazing,
right?
You could either sell your stock,
pay taxes and no longer own the stock Or you could keep owning the stock,
never pay the taxes,
just borrow at a 1% rate against that money and like you're good,
and I was like,
okay,
so that's good right there,
like Alright,
you dipshit,
you didn't understand like,
let's do this again.
Yeah,
I just like,
so these financial engineering,
you know,
where I learned a lot about this stuff is from Ben Are Ben Wilson,
his uh podcast with ross child,
like,
and and like I started learning about this a little bit,
but then I also learned that I think some people,
I don't know like what skill set it is.
I do think it's rooted in just like they're just good at math and they understand just like complicated algebra to be honest,
just like exponential,
exponential,
like that that's a concept,
that's like,
it sounds like I'm joking,
but that's actually quite Hard to understand like to understand what is 7% or 10% or 12% growth for 50 periods,
what's that actually look like?
Like I remember listening to this podcast,
I was like,
Oh,
you're just like,
just like Lebron is just taller and conduct better.
It doesn't matter what I do.
Like there's some people that just better at this and I don't know what that skill set is,
but there is something there that it's like,
you're just,
you're better
than me.
Well,
I think you just get curious about that thing,
which most of us who are like builders makers,
entrepreneurs,
you know,
like the stereotype about,
let's say,
who cares what corporate structure,
bookkeeping taxes,
like,
you know,
whatever,
raising debt,
that wasn't never the reason I got into business.
That's not what I found interesting at the time.
I was like you,
it's like,
oh we could buy this thing for X and sell it for why,
you know,
that that's that's the game plan or we can make this thing that doesn't exist and wow,
look how cool it is,
look how it works,
that was always more fun and it's just like a level of progression in the game to be able to understand how do I keep more money that I make and be,
how do we leverage money so that we could do more interesting things,
you know,
in a less dilutive way.
So,
so I think these people are amazing,
you know,
like Xavier who runs enduring ventures,
He told me this once,
he's just,
he was just like,
you know if I died I'd be reincarnated as a CFO,
not a Ceo.
And
I was like, it was
like the weirdest brag I've ever heard, I never heard somebody like bragging about wanting to be a CFO and I was like, what do you mean? He's like, he's like, I don't know, I just really like learning about how to be efficient and smart on this, like financially like financial engineering and he had done, you know, real engineering before that. He built basically like he's like, so he built a solar company in in Africa, the largest solar company
in Africa. That's so funny that he's interested in that stuff though because like he comes up, he's like
a hippie,
he's he's totally hippie,
right?
He did that because he's like,
dude,
there's people suffering in Africa,
like I wanna like that seems like the problem to go fix.
But then along the way he's like,
all right,
well how do I create,
you know,
how do I finance all of these solar panels and battery packs without having to go raise venture capital and so in order to do that like the necessary evil was he needed to learn how to access cheap debt.
He need to learn how to like issue debt and underwrite for other people because what he did was he was like,
you know,
these people should basically,
they don't have the $21 to buy the solar panel that goes on top of their house,
that's going to power their fridge and like if they don't have a fridge their life really is tough and they need,
this but they can't afford the 21 dollars.
So like let's just do it at $4 a month or whatever and like I will underwrite a loan against their like income and it's like how do you underwrite a loan for somebody who doesn't even have electricity in their house and he would figure these things out.
And so I think it became a necessary evil and something he got fascinated with and so now they're doing this whole holding company And so he does this this one threat he did went viral,
which is like how to have a holding company like Warren Buffett and basically like,
you know,
make a massive amount of money,
pays little taxes you need to and like you know,
have have more and more money to do acquisitions as you go.
And he basically outlines Warren Buffett's corporate structure and why that's why that's advantageous and you know,
I read it and I still only understand 25% of it,
but I'm just glad that there's people like that that I can go to whenever I have a question
dude, that's great. Well I like this guy got him, I'm gonna, I want to learn more
about him,
I have another person like this or another person and idea like this.
Okay,
so now let's switch gears,
another creative titan that we talked about Mr Beast.
So we hung out with Mr Beast.
I don't know if you guys are sick of us talking about that yet,
but you know,
Producer Ben is literally sitting here in a Mr Beast t shirt.
So you know,
he's a fan brother,
That's good Ben,
because you know when when we were sitting in that meeting and they brought in the swag jimmy,
who is Mr Beast,
he goes he goes man they're not like kids do they don't they don't need this stuff like you know,
they're not going to be because the guy came,
it was like guys,
I got treats for you and he had a bunch of swag and nobody moved and jimmy was just like they don't care about this stuff man,
they're adults.
And then like all of us were like the funk you talking about dude,
and like just like just like I literally rolled my chair over to him like you know like a kid,
I'm like we just rolled my rolling chair over to that part of the table because it was a long boardroom and I was just like I'm going on swag and I went and got it and then I was like I got kids man,
they're gonna need if I don't bring back swag,
they're gonna be pissed and so and now Ben is wearing
his damn I jimmy drove me like when we were going to the I took a ride with them and I found that shirt that you're wearing Ben in the back of his car and I just go I'm taking this, he's got tons of them. So I stole mine from him. I didn't know that we had the opportunity to take it like ethically
never considered that. So jimmy. Okay so I wanted to bring something up that he had talked about that we didn't mention on the podcast, which to me is the most interesting business that this guy has. You might be thinking is the most interesting businesses. Youtube channel, Is it his chocolate company named festivals? No, is it his drop? Shipping burger company is cloud kitchen called Mr Beast burger. No. Do you know which one I'm gonna talk about either. You guys know give me a sam do you know which one I'm gonna talk
about? I think
Ben, do you have any idea which one I might be referring
to? Uh No, but are you going to talk about his burger? Did you guys see his restaurant just open? Yeah. Yeah, but let's talk about this other thing first. Like I wrote down what I think it is. And then you say
it's his like kind of translation internationalization company, translation Sam got
this
idea is amazing. So when we're sitting there he's like yeah basically whatever the number one, number two, whatever biggest channel in in America and he's like pulling up his like Youtube stats and he's like airplane onto the T. V. Like his Youtube stats. And then he goes, I also have this channel in Portuguese, you know my Portuguese channel is growing really fast and he puts up a video, it's got 20 million views in brazil and I was like and it starts talking and all of a sudden he's talking in fluent Portuguese and I was like what is this? He's like
oh yeah, you know
what they did was they were like look one of the things we already put a million and a half dollars into this video where I built this chocolate factory and I'm gonna give it away to one of these people,
how do we get more juice out of that fruit?
And so what they realized was we can go international into markets where Youtube is huge.
Like Brazil,
Brazil has got this massive population,
it's huge on Youtube and they don't have content like Mr Beast is doing like he's ahead of the game for the U.
S.
He's light years ahead of the game for like brazil or the Philippines different places like this.
So,
but the challenge is it's a language challenge.
So what they did was they went,
they basically hired somebody to create a Youtube channel,
they said,
hey you're going to be our youtube channel manager for this country,
you're the country manager for brazil,
you got to have our twitter or Tiktok or Youtube all of it,
you know,
Mr Beast,
brazil or whatever it's called.
Then secondly we're gonna,
when we have a video here,
you need to get it translated by a local,
like like a dubbing service.
So like a local translator and I want it translated,
I want the description translated,
I want all of it done.
And then you upload it there,
you respond to the comments,
you manage that community,
all of that good stuff and what they did was they would not like they didn't just go get like,
you know some random crappy person on Fiverr to do it.
They got like the guy who dubbed Spiderman in in brazil,
they got him to do the voice acting for this.
They paid him a lot of money.
They paid him 100 grand and I was like,
I feel like you didn't need to do that,
you could have just got anybody and he's like check this out.
Like basically you don't know about shit Shawn.
And so he goes to the comments and every comment is oh my God,
Mr Beast is Spiderman like they just thought he must be that guy,
like that's him,
that's that voice I recognized and so he got like all this extra social juice was a little more remarkable and again back to our principal from last pod,
which is just do the doper thing,
just do the dope shit instead of the lame shit.
Like what's cooler,
cheaper
guy from? Fiverr or alright you paid 100 grand
or whatever. You got Spider
man, it's like of course, of course, what am I thinking? And so that's what they're doing in
all these countries dude, whenever, by the way, what when I listen to audiobooks like an audible, I ever if I if I see a famous person is the author or the narrator rather I listen to it. So like I'm listening to Huckleberry Finn, not that I really care about Huckleberry Finn, but nick Offerman is the narrator, you know the guy from community
to community?
Yeah, Ron Swanson. He plays like an angry white country guy or like it'll be another guy, like it'll be just like whenever I see a narrator, if I recognize their famous person, I listen to it. So tom Hanks doing davinci code. I don't really want to do da Vinci code, but tom Hanks so like the whole narrow,
Basically what he's done is he's like cool now that's okay.
So he was doing that for himself.
So he's like,
oh good,
I'm blowing up in Romania,
I'm blowing up in Philippines,
I'm blowing up in Brazil,
I'm throwing up everywhere,
he's like I already did 80% of the work.
It's that last 20 that is foreign to me,
feels feels like a lot of work,
whatever,
but all I can hire the people to do this.
But the smart part was,
he's like,
this is not just a way for me to expand my brand,
that's already a smart business move.
He then created this as a service for other big Youtubers.
So now if you're whoever,
you know,
you're a rack or your,
your,
you know,
some yes theory or something like that,
you could basically just use his service.
He'll just go and be like,
hey,
do you want to be big in brazil?
We'll just do all the work for you and like we'll keep like 30% of their ad revenue and they're like,
okay,
yeah,
like I'm
not gonna, I'm not gonna
Go and do this interview process to hire all these people and figure it out and manage this all myself that's kind of inefficient. But what he can do is like he can have one team in Brazil that's gonna manage 15 youtubers channels there. And so I think this is one of the smartest businesses that he has. I think it's gonna be one of the most successful. It's going to be pure profit essentially. And I think he's got the distribution lockdown because if he goes to any Youtuber and explains, hey, here's what I'm doing and you get access to my machine, They're all going to say yes and it's a, it's a good idea for them. It's a win win for them because they're just not gonna capture this extra value and so he's doing this. And it's just another example of turning a cost center into a profit center. And I actually want to talk about some examples of those. So basically things where this would normally just be a cost to him to run this to have all these people on staff, but once he turns it into a service for other Youtubers now it becomes a profit center. And so there are a bunch of examples
like this, which I think this would make way more money than the chalk the bars. Like I remember I ate the chocolate, the chocolate that he had and I was like, well, you know, like a, it's good, but I don't, it's not like that different than any other chocolate that I've had and be, it kind of sucks that I've got to feel bad about myself if I consume a lot of your product And see it's only like 40, it was $40 I think for a box. Like that's hard to build a big business. $40 a pop, you know what I'm saying? At least when you're not, if you're gonna be in
Walmart, which I'm sure he could do. Also like to Ben's point, He opened up a brick and mortar location for his burger joint and normally you're like, you know, opening up a restaurant, a mall, maybe not the best idea. And then he like post this video, there's like literally, I don't know, 50,000 people in the mall lined up. It was like people were lined up up and down each concourse, just like, you know the restaurants on floor one or whatever. Like people were on floor four just lined up in this line and it was insane. So you know, this guy's got pretty massive
pull. So what are the other examples?
So the first one that came to mind for me was AWS. So AWS today is basically amazon amazon's most of its profits come from AWS and AWS is basically when amazon had to have a really robust set of servers to run their own website and then they were like, hey the way we used this kind of like server infrastructure and it's just like this big expense for us to have this server farm, what if we just rented this out to other companies who want to have like amazon level servers without having to go rack their own servers in some data center And that became a W. S. And basically a Ws spits off billions and billions in profit. Now what started as what would have been a billion dollar loss And so you know that's a huge swing but I have some others that I want to explain to you. So Michael Goodly you came on the pod, He goes, my favorite is this company called freight alley. They did what what hubspot kind of did with the hustle. They basically have this thing called freight waves which is freight waves is basically a media company. And freight alley is the like the SAS company. So basically they're a SAS company that created a media arm that goes and uh normally media companies you know has expenses but they turned it into a profit center basically that acquires customers for the SAS business at a negative customer acquisition cost. So the media company is profitable and brings in customers to their own sassy you know at the bottom of the funnel. So that's one example. Not exactly the full thing but another is
dude that guy, the guy who started that company his name is Craig, I've hung out with him a bit. He bought a big piece of property in Tennessee and he's the one who's turning it into like an airport it's like a country club but instead of a golf course there's an airport. So he's selling he bought a huge plot of land. Now he's sub selling or he's selling smaller plots of land and there's gonna be airplane strip and a hanger that everyone has access to. So if you're a flying enthusiast you buy a home there and you can use this and he bought a magazine I think it was called airplane dot com or something like that. He bought a magazine and he's like I'm going to buy a magazine and do the same thing that I did but instead of software we're going to do it with these houses,
another example so any D. D. C. Company that eventually takes their own warehouse and starts fulfilling for other customers. So they turned their own warehouse which is a cost for them for fulfillment into a profit center because they're doing fulfillment for themselves and others very similar to A. W. S. Okay, here's another one. This guy George on twitter just sent me this, he goes ford decided to own the timber supply for their vehicles. So there was lots of wood in the early cars, they ended that was they ended up with so much leftover wood, they started selling charcoal and that's Kingsford charcoal company which is
that's my favorite man, that's my favorite story,
that's that's kind of amazing, I didn't know that. Is there more to know about that or to be
kind of nailed it there. No you nailed it. So basically they were so ford was making frame car frames and they had to burn a whole lot of wood in order to you know bend the steel or do whatever they had to do and they had all this leftover charred wood and they're like what do we do with this? And I think it was Henry Ford's idea, I forget exactly whose idea, but he goes hey let's let's start selling this, let's make something out of this and that's where it kind of came from, There's a bunch of entrepreneurs that have kind of like done things like this. Standard Oil did something like this where they're like this gets more complicated and is less interesting but like hey this off put of kerosene is like this weird like fluid that's like really greasy. Is there anything we can do with that? And like Wd 40 or something like that? Like there's like there's like
stories like that with oil as well,
square four square head and A.
P.
I.
For businesses because they needed all this data about businesses where they're located all that stuff and they needed that to power their own foursquare app and foursquare kind of went up in this hype cycle that went down many years sort of forgotten sort of written off.
But a new ceo joined and almost oriented the company around this was like look the more valuable thing is not people using foursquare the app and playing the game,
it's all the data we've collected about businesses where they're located with like hyper precision and so we actually just need to make that api available to everybody.
And they product ties the A.
P.
I.
And they make more money off the A.
P.
I think they make more money off the A.
P.
I.
Than they do off the core app at this point.
So so I think that's that's another great example of this,
amazon has a bunch like amazon it was a bookseller,
right?
So the main cost of goods sold was their books but then they create Kindle and Kindle self and the self publishing business and the public and all that.
And so now Kindle itself became a profit center.
What?
So it used to be a cost which was selling books now they sell e books that they kind of own and you know they turned that profit,
same thing with payments,
right?
Amazon had to pay a merchant like a fee every time they process the payment.
So they created their own payment software,
amazon called amazon payments.
And now like you know for our e.
Com store,
I just went,
I was like I think we take amazon payments,
where does that money go?
And I went and found an account we have with amazon payments.
I had like 400 grand sitting in it because we used that service amazon payments to take payments for somebody who wants to pay with amazon.
And so they turned it into a profit center along the
way.
That's crazy.
Another one is um slack so slack started out as a game.
And when they were working on their game,
they,
it wasn't actually doing that well,
but they created a way in order to communicate effectively with their with their coworkers.
And they said this game,
this thing was actually way cooler,
let's actually turn this internal tool into a proper tool.
We thought about doing that.
So here's but here's the problem with this,
this all sounds sick,
a lot of people say,
yeah,
let's do this.
And so a lot of publishers are doing this.
And so they were like,
let's sell our CMS.
So buzzfeed vox Washington post,
I forget who else is like they build these custom website builders and they say let's sell this.
And I think oftentimes the distraction and they always say,
well amazon did it and I looked into this,
amazon did launch a Ws pretty early on.
But you know how many employees they had when they did it,
How many total employees are on
AWS?
Yeah,
total employees.
There's about 5000.
So they were already a multi billion dollar company with.
And so the,
the way the story is told is like,
oh,
they were just this little guy,
you know,
they had about 5000 people when they launched a W.
S.
Like it was like,
you know,
it was,
it was a thing,
it wasn't just like a scrappy startup.
And a lot of times people like will say,
well let's also sell this,
it's like,
dog,
we've got eight people working here,
like who's going to do this?
And so that's always like,
I've always been conflicted with this strategy,
you guys considered it, you would have done it for, what is it you're
our email sending platform. So like we built our own for a little while and then we made it really easy. So like, hypothetically, which there aren't that many people doing this. If you had a daily email, it was really easy for you to talk to your advertiser make the ad and insert into the thing, have them approve it and like it was simple and easy to use but the problem is is like they're not that many people doing it, you know what I mean? And be like well
there weren't then but like beehive basically does that now and they're actually growing
pretty well well maybe I could have been wrong but I don't think I'm going to end up being wrong. I think that I think that I'm not convinced that what they're doing at least ads for a daily email. That business I don't think will be ever be that particularly big and beehive. So beehive is kind of like substack and so it's the services that you get subscribers and they take a small amount of revenue based off of how much you're making from subscriptions or you just pay them like a fee on how many subscribers you have. Do you think that some of those businesses actually can become huge venture back sized
companies?
So I just invested in beehive.
Actually initially I didn't invest because I was like I don't know how big this gets and then two things sort of changed my mind.
The first is every time I needed something for beehive,
the founder was an absolute animal on my request,
like because we use it for milk road,
so he's like it's already on,
like he'd be like,
it's already on the road map.
The question I have is A or B.
That's like nuance about it.
That shows he's been thinking about this noodling on it and then he'd be like,
when do you need this by because normally like it's scheduled to be out in three weeks,
but if you need three days like you know the weekend exists,
I might be able to,
you know,
whatever.
So he was able to like rip off feature after feature after feature that we needed and everything that was like,
you know,
like hey,
we have this question,
it's like him and his team would dig in.
So so I saw that he kind of had that grit that you like in an entrepreneur.
So I got to basically test drive the entrepreneur,
which I normally don't get to do with most investments,
you know,
with most investments.
You meet him,
you do a call with them,
they say all the right things.
They send you the deck,
You look at it.
You can,
you look at the product and like you got to make an educated guess at that point.
You don't get to spend months working with the actual entrepreneur as a customer and see how quick they are with features,
how fast they're responding the quality of the product.
All that good stuff.
So that was the first reason.
The second reason was I've come to realize that the best investments I've made have been ones where what looks like a small market,
what looks niche turns out to not be niche.
So we got acquired by twitch in our last company twitch was kind of the quintessential example of this,
right?
Like yeah,
but like how many people are gonna watch other people play video games on the internet?
Like how many people gonna stream themselves playing a video game and how many people want to watch that looked niche and turned out to be a massive behavior.
This is also true with like,
you know,
now Shopify seems really obvious.
I remember talking to the VC who led Shopify as early rounds,
you know,
maybe 67 years ago and Shopify at that point was still like legit,
but it's not what it is today.
It's not like seen as it is today is like one of the blue chip startups and it was the same thing.
It was like,
okay,
you know,
like just like etc.
Like you know,
how big do these actually get these kind of like indie maker seller type of things in amazon and big brands just gonna like dominate this.
Like how many mom and pops are there going to be on the internet that can actually do this well?
And how much will you make?
Dude, I remember that, I remember tim Ferriss invested in Shopify and he was talking about it and I was like Shopify that's so silly, like you know this thing exists, this exists, this exists, why don't you just use this thing? And like, you know, I remember like I forget what those were like big commerce, remember big commerce
commerce,
There's woo commerce,
there's magenta,
there was all these and so that was actually the bigger problem,
which is if you looked at the existing ones that had been around for like 10 years and they were kind of like they're cheaper there,
they're more flexible but they're way harder to use.
And they were kind of like from a different era,
so they kind of like peaked at a certain point and you look at those and you're like,
well that's just how yeah,
you're like,
how big does this get?
Look,
that's how big it gets not very big.
And the same thing happened with Airbnb,
I remember when Airbnb was like coming out and I was like,
well it's couch surfing but better,
right?
Like I don't know if people remember couchsurfing dot com was like one of the early,
oh,
that's a cool idea,
but it never made a bunch of money.
Never got huge because again,
how many people really want to go live sleep on,
You know,
someone's couch or extra bedroom in in some city.
Okay,
yeah,
it's just kind of vagabond hippie traveling ship,
but like that's not mainstream.
And so if you looked at couchsurfing to see how big Airbnb could get,
you're like well sit very very similar idea,
been around for longer,
seems to have plateau around this size,
not that big and like you would have been wrong.
And so I guess I've kind of learned that like the absolute biggest wins adventure come when you find something non obvious and the non obvious,
the non obvious to me typically is like just fundamentally like product categories or markets people are going after or markets that other people think are small,
that actually are going to turn out to
be very big. There's this really great story with Sam Altman who at the time was the president of Y Combinator and brian Chesky and brian Chesky is getting or maybe he was just worked at y Combinator and brian Chesky in 2000 and must have been 2011 was getting ready to pitch, you know, so I see you go through this eight or 12 week incubator at the end, you pitch a bunch of venture capitalists and Y C helps you a bunch of ways, including getting your pitch right, brian Chesky is what say I'm going over his pitch. He goes this company one day is going to make $100 million a year. And Sam was like brian like can you just do me a favor anywhere in this presentation where you have like a number, can you do me a favor and add a zero behind
it? And he goes, he goes change all the M's to B's
investors.
Like that's what he does.
Yeah.
He goes,
anything that you have an M.
I want to see a B change at all and I don't remember exactly how the story goes,
but it was paraphrased and such where it's like brian goes like,
but that's lying.
Like there's no way that we're gonna do that.
Like it's just impossible that no one has done this before he goes,
yeah,
but you know,
it seems like a big market and here's my reasoning.
Like logically it makes sense.
There's so many people who stay at hotels like of course you can do this.
I mean someone can do it,
I bet.
And so just do me a favor and change all those M's to B's.
And even brian Chesky didn't believe it.
And there's another story by the way,
where I remember amazon's first VC was that Madonna,
is that what it's called?
Madonna is like,
it looks like the word Madonna,
the based up in Seattle and he's pitching and I listen to a podcast with the guy he pitched and the guy he pitched tells the story of beso saying like,
look,
if we,
if we get our act together and we make this work,
I think we're gonna make like 100 million bucks a year In like the next five or 10 years.
Like that was his pitches,
like that's how big I think we're going to get and the guy was like I need to get a lot bigger than that.
But whatever you seem really competent.
So it's just proof that like even the people starting things sometimes also are like,
I don't know how big this can get.
I don't,
I don't know if it's a
clip of Mark Zuckerberg talking at college and he's like doing a interview,
campus interviews like hey we're here with the campus report and we have Mark Zuckerberg,
the founder of the facebook dot com,
which is blowing up around campus.
People are really like your website.
Mark,
you know,
he's like,
he's basically,
he's wearing basketball shorts,
he's got a red solo cup he's drinking out of and he's just sitting there like,
so you've expanded to like whatever.
Seven colleges and we're gonna go from here,
you're gonna end up going into high schools or you know,
you're gonna,
how big can this get?
And he's like,
oh I don't know like right now it's facebook is cool like it's cool for college is really,
really useful.
And sometimes if you try to make something too big like it loses what makes it cool.
Like maybe it doesn't like why does it have to be bigger and maybe it doesn't have to be bigger.
He says that and then like,
you know,
sure enough.
Fast forward 10 years.
He's like we need to launch a satellite to India to give these rural villagers Internet so they can use the
face more
anymore. And so like you know, he turns into an absolute
by the way
this mm a clip of Zuck awesome,
awesome, awesome killed it. He killed it. He killed it. So for the background on this zoo went on Rogan and talked about a bunch of stuff. It was it was actually a pretty good interview. I think actually kind of redeemed himself a bit. But in part of the interview said I've been training mm A and people are like afterwards. Yeah. Right okay nerd. He puts this video of him training. He looks really good way faster than I thought he was going to be like fighting. He was
just,
even if he wasn't good the fact that he does this,
it's just like basically this was my tipping point I already liked but now I'm teams look which there's not a lot of us here.
We can't even play a game of pickup basketball.
There's four of us on teams were just still looking for 1/5 and and somebody tweeted this out.
They were they go Jack Dorsey,
you know,
Jack Dorsey hasn't worked in 10 years constantly.
Like constantly meditating.
You know dating different models.
No family tries to run multiple companies that once fails,
twitter ever makes anybody blah blah blah Zuck but you know begrudgingly runs a trillion dollar empire.
You know faithfully monogamous,
Great dad trains mm A like like all these like Jack Dorsey doesn't work out like like trains M.
M.
A.
And it just like highlights like you know basically like why does everybody hate this guy again?
Like what is this guy done?
Like you know and and and some people are like you ruined democracies.
Like no dude he built basically the modern telephone.
Your pissed that some people make phone calls that you don't like.
That's that's basically what happens on facebook is that he built the app everybody uses to communicate everything stupid or amazing.
And sure enough some percentage of that is not content you like and it's not controllable.
And the guys literally built it was at a trillion dollars at a point in time.
He's built a trillion dollar company and he just keeps running it.
He keeps trying to make it better and he keeps trying to push the envelope and he keeps trying to make like better and better products and services.
Do you think he really cares about?
Like do you think he sits there being like I want to influence the election.
But no that's like yeah that's the that's a pain in the ass he's trying to deal with.
It's not like his agenda.
People make him out to be like this evil guy and it's like people people don't like
him because he's awkward.
Alright you're you're a bully if you don't like him because he's a nerd. You know like think about who you are if you don't like Mark Zuckerberg, you're a fucking bully, you just think he's awkward and that's how you judge him. Like screw you man, the guy is awkward.
We should do, we should do like an entire episode about this because there was one beautiful line that he said, so Rogan was like look like you had these Russians doing this and influencing the election and then the hunter biden story story came out and you guys like took it down and you told them it wasn't allowed. And then, and like Rogan was like criticizing him or at least voicing all the criticisms that facebook had. And Mark goes, yeah, look like how would you handle that situation? And yeah, and he goes, I don't know. And I was like, yeah, we didn't either. And so our reasoning was like we like took down the 100 like I don't even remember how he explained. He's like, well our reasoning was this this was like
the FBI came to us, told us there's about to be a story that could be massive misinformation and go viral. We just basically they just got their wrists slapped because they previously let other information spread too fast that they said you should have known that was fake news, you should have stopped it. So now the FBI comes to you and says there's about to be a dump of fake news that's gonna go viral. So what do they do? They're like, okay, we shouldn't just like, I guess we shouldn't block the news, but maybe we should like suppress it in the news feed so that it doesn't go super viral because you know, isn't that what we just got in trouble for? He didn't say all this? But like it's obvious this is obviously what what would you do? The FBI comes to you says
it's about to be a mistake
and then it comes out and sure enough it starts going viral,
you have to decide do we just let this take over the Like,
oops,
we did it again or like should we play it safe and like not let this spread like wildfire until we can fact check this and see if this is real or not?
Like by the time it does one side the left or right is going to be mad at you.
And it's like if you just think about this,
it's like the person who in 2016 was like the election was rigged.
The Russians manipulated the election Then fast forward to 2020 Biden wins and then the right is now like the election was rigged,
Biden was counting votes that didn't count.
You know,
like it's like they're both just like you're the same,
you're the same dude on either side of the aisle.
Like don't you realize that you're it's like the spiderman meme,
they're pointing at each other and it's the same thing over and over and over again.
It's like,
you know,
she's got,
you know,
the bad thing on her server.
It's like he's got the documents in mar a Lago and it's like they just keep doing this,
you know,
left and right.
How is a communication platform supposed to win?
Because literally no matter what you do,
one side is gonna think you're being completely unfair or the other.
There's no there's no way to
be incredibly neutral zone.
Did such a good job though.
That is such a good answer.
And he like humanized himself so much there and he goes,
we did our reasoning was and he said exactly what you said about the FBI doing this,
this is what we thought seemed right at the time,
How would you have handled that,
joe?
And joe was like,
well that's a good question.
I guess I would call someone who I think knows the answer and just talk and listen to him.
He goes,
yeah,
that's what we did.
You know,
we called these people,
we talked to him and this is the best that we did and could have been wrong maybe,
but like,
you know,
we don't really know the right answer.
And it kind of I realized like,
oh wow,
this guy's duck,
he's 38 years old,
36 years old.
Like he's in his thirties,
mid thirties been doing this since he was 21.
Like he's just making it up and trying to make some it was good decisions along the way is he may be a little evil maybe,
but we all got a little bit of us and that we all have a little bit of that and like he's mostly doing a good job and it just,
he did a really good that that question of,
well how would you have handled it?
That was such a beautiful way because it was like,
oh,
you're,
you're fallible,
you're just like me,
you know,
like we're not that different.
Is he a ruthless competitor in the sport of business? Sure. I wouldn't expect somebody who's number one in their game to not be a ruthless competitor at their game. Like I wouldn't expect them to be a softie who doesn't care or you know what I mean? Like it's insane to me that people hold this like this crazy standard, other reasons I'm team suck. So you know about his like once a year missions
that he does. Yeah, like one year. It was like travel the country in an RV uh
yeah. So, so he did, that was like, when it was like election time, he's like, I need to, I don't know, I need to meet middle America. I'm going to like, you know, I will visit places with walmart that's like his mission by the way,
I respect when people do that so much. I was watching this music video with mike Posner, you know, Mike Posner and you probably love him cause he went to Duke. He, you know how he walked across the country.
Yeah, it was amazing. I followed
it. Yeah, it was awesome. He spent like
six, got bit by
a rattlesnake. Yeah. He like, he got bit by a rattlesnake and had to go home for two weeks and learned to walk again and then he shipped right back out to where he was and he went to, you know, he's like this guy who you imagine as being this like California cool kid guy or new york cool kid guy and he ends up walking the country and like I walked around places with confederate flags. I went to like rural Kansas. I went everywhere and I saw America and I realized that like, I don't know shit about America. These people are a lot different than I thought and it was really nice to get to know like other types of people. I love when people do that. And so I'm teams suck a little bit because he did that.
So he did that.
But the first ones he did,
I feel like we're things that he was actually just self interested in.
So he um,
I remember one of his first ones was that he was going to only eat if he was gonna eat me,
it had to be meat that he had personally hunted,
which is,
he's like,
I've never hunted,
I think he'd like never hunted before And he's like,
I don't really know where my food comes from or like what goes into this showing up on my plate and I want to like actually like with my hands,
I want to experience this entire process.
So he had to hunt it.
He had to like prep it or kill like,
you know,
clean it or whatever and cook it and then eat it.
And so that's what he did for one year,
one year he was just like,
I want to learn mandarin.
I think facebook really wanted to go into china.
So he's like,
he showed up in china to give a talk.
He did the whole thing in mandarin and surprised the ship out of the whole crowd.
They were like,
it was like,
you know the scene in eight mile where he's going off on in the rap battle.
It was like the whole crowd was like,
what's going on?
Like he's just speaking fluent mandarin with like the proper tone and like dude,
what a machine to in his like spare time just pick up these hobbies and then do them And now he's doing like mm a symbology who's a,
you know,
a friend of ours,
he tweeted this out.
He goes,
it has begun a great
line. It has begun, we can say that for so many things. That's a beautiful Those are beautiful first words
of any sentence he called it, He called it, He goes first, first bas oh so now I'm seeing it across the board tech people starting to seriously lift and train testosterone replacement therapy, quantified self optimal diet diet. Eventually this will be product eyes for all but trans humanism starts with personal chat, ification, personal chat, ification turning yourself into an absolute chad and I know you don't know if you saw this tweet or not, but every word of this, you know, you were just doing the, the, you're at the Black Church saying you know Gospel, the choir of Donde Academy is singing and you're like amen to this, right because you've been doing this right
ratification, I've been becoming chat and you want to know something, it is awesome, it is so awesome, I've influenced you a little bit too, you've slowly become into it, it's the way to live man,
like I'm not like a chat, I'm like a Charles right now, like I didn't become a chad, I'm just, I'm just slowly working like a breath, trying to get, trying to get to chad right now
dude, just like lifting this sounds so I don't care how it sounds, it is what it is lifting heavy weight and then just like eating meat and vegetables, I just feel happy, I feel good about my life and I look at old pictures of us when we're recording the podcast at my office and my face was so much more round and I'm disgusted, I'm like you are such a sucking filthy animal, you are filthy, you are a horrible human being. And I look at myself, it has made me so much happier and like I'm pumped that the nerds are finding out about
it. Yeah, I think, I think he power lifts as well, so just
like there's so much
research that shows
me like being stronger. It just makes they say, you know, a strong body, strong mind, like when getting stronger, like there's so many benefits to living a longer life. What's his name? What's the, what's the guy we like? The hunk scientist? Yeah. Don't act like, you don't know
for the record, We never have referred to him like that in private, which is why I was confused. He acted like we always called him the hunk scientist and text message
dude, I have a friend that like went and got a cold plunge with him and he goes, he's ripped, like he's jacked and I'm like yeah of course
this guy's got a cold plunges Like made for one A
1 that's a new protocol, you gotta sit on top of one another and that's what he's telling people, he's like, hey uh you know, if you sit right here on my lap, you're going to live like an extra hour.
But
my friend did a thing with him but he goes he's just jacked and I don't even remember how we started this, but he did a podcast today. He talked about like living longer and he's like yeah, lift weights and go for runs and you'll, and you'll live longer. So I'm happy. All
these people, you probably do this stuff. My trainer has been doing this stuff called Maya fashionable. My official release or something
like that. Like, like a massage,
basically foam rolling on steroids.
I go to a Dr two days a week and get it done in my calves.
Yeah,
I knew I knew you would do this as a,
as a full chad.
You,
you of course are like,
you know,
all the way in on this.
It's basically he has these like,
like these trigger point balls and like these like different like torture devices.
I'll call them and he's like,
all right.
So I've done foam rolling before.
It's okay.
It's kind of boring.
A little bit painful.
Not the most fun thing in the world.
And you know,
it was always recommended to me like,
Hey,
just,
you know,
you should foam roll tomorrow morning or tonight,
you know,
that'll help you with your soreness.
I was like,
yeah,
you know,
sure.
Right after I eat my broccoli and asparagus and like,
you know,
you know,
say my prayers and get to bed by nine PM like of course,
yeah,
also foam roll,
why not add it to the other list of shit.
I'm not gonna do that.
I should do.
And so with this we do,
we now he got me to do it is like the 1st 25 minutes of every workout,
we're doing this so he'll be like alright find this spot like in your hip flexor and take this like rock hard ball and you're just gonna like put all your body weight on that thing and wherever it feels most painful,
that's the spot.
I'm like oh my God,
he's like,
he's like,
he'll hear me like basically wincing and groaning in pain and he's like all right cool.
Just you found it now,
stay there for 3.5 minutes.
I'm like 3.5 minutes.
And so this has turned out to be bring this up because I find it interesting,
I think there's a lot of fitness movements that have a business like angle to them and I feel like you've been ahead of the curve on a lot of this,
like you were on A T.
G.
Or the kind of like knees over toes stuff before most people and in general like what do you call it?
Movement
therapy or something.
The training and mobility training, this maya factional cardio released. Like I think this is also like an area where the puck is going and
you
feel amazing as soon as it's done right,
like you feel absolutely amazing when it's done.
But the part of it that I find interesting is basically I,
for me working out is not like I want to get as jacked and shredded as possible.
It's basically like I want a part of my day where I'm not at my computer sitting down,
I'm not on my phone,
I'm not even thinking about work and I know that could be other things that could be meditation or whatever.
But like away away more achievable form of meditation for me is exercise.
Exercise where I basically,
I'm only focused on the thing that's right in front of me like being absolutely present because there's like a giant weight that's about to fall on my face or hurt,
I'll hurt my shoulder,
I'll injure myself or I'm like in extreme pain doing this like trigger point massage or whatever and I'm not,
I can't go anywhere else.
I can't think about the past.
I can't fantasize about the future.
I can't worry about what notification just buzzed on my phone and I'm just like out of it for at least one hour a day.
And for me that became the real benefits of this more than like,
oh,
you know,
I'm getting more fit or I have more energy or whatever.
It's like,
it forces me to do that.
Like the,
like the real version of meditation.
So that's what
I like about it, the more I told you what scott Galloway said, right, he's like, no, that's the whole point. He said this in an interview and I thought it was amazing as, as like I've been trying to say that, but you just said it so much better. He said in the interview that Ryan holiday he goes basically, I think the whole like if you are not fit enough that you can kill and eat most people in the room or outrun them, then you have a problem and you should like work. He's like, I pretty much just exercise just so I can kill and eat most people in a room or just be able to outrun them. And he said that I was like, Oh yeah, that's actually, that's the way to go. That's
the way to live. No, that is so stupid. That's the part where I'm like, okay, I don't even want to be a part of this movement more like why is that, how is that even relevant? That's like saying, you know, I want to be fast in case an asteroid's gonna hit the earth and I got to get out of the way. It's like, what are you talking about? What is the scenario where you need to eat and kill or run away from everybody in the room
know
your entire lifetime.
Not like, it's like, it's more like why does a car need to go 120 mph when this the limit 60? Like it just because it's just, it doesn't know, but it's awesome that it does because it can, that makes it just a little bit cooler, Are you ever gonna drive 100 60 miles an hour? No, of course not. But like I still want that Ferrari just because I want to know I can do it and like the act of training to get to be able to do it is awesome. So do I intend
to eat you?
T. B. D. Probably not. But like it's cool that I could like if I wanted to I could do X, y and Z to you and just training for that I think is awesome.
I would taste horrible. Like if you're gonna eat somebody, I'm not your guy
dude. I heard the best place to eat someone is there is like their thumb right here. I heard that's like God's good meat.
That does it does actually look like a chicken drumstick actually now that you think about it right? Like that little, that
little section. Yeah, I heard that's the best part.
Always thought calf would be the way to go because that looks like the giant like turkey leg at Disneyland but
muscular parts on an island, muscular parts aren't good. You know, you want fat, the fat or the part is the better, your calves are pretty lean compared to the rest
of your body. So it's just it's just your but basically
then your but and your belly, you ever had pork belly man, That is good. It is actually
salmon belly fantastic and pretty much any belly
fat. I'm
a belly All
right. I think
we
started with Kanye and we ended with eating
each other. What part of each other? What we want to eat?
We
have fun. Alright. Feel like I what I want to. Let's travel. Never looking back.