you're not going to get rich renting out your time. But you say that you will get rich by giving society what it wants, but does not yet know how to get at scale. That's right, so essentially, And we talked about before. Money is Io used from society, saying you did something good in the past. Now here's something that we owe you for the future, and so society will pay you for creating things that it wants. But society doesn't yet know how to create those things, because if it did, it would need you. They would already be stamped out big time. Almost everything in your house, in your workplace and on the street used to be technology. At one point in time,

the time when oil was technology that made JD Rockefeller rich, there's a time when cars were technology that made Henry Ford rich. So technology is just a set of things, Alan Kay said. That don't quite work yet. Once something works is no longer technology, so society always wants new things, and if you want to be wealthy, you want to figure out which one of those things you can provide for society that it does not yet know how to get, but it will want that's natural to you and within your skill set with the new kid booties. And then you have to forgot to scale it, because if you just build one of it, that's another math. You gotta build thousands or hundreds of thousands or millions or billions of them, so everybody can have one. Steve Jobs and his team,

of course, figured out that society would point smartphones computer in their pocket that had all the phone kid buddy times 100 and be easy to use. So they figured out how to build that. And then they figure that had to scale it. And they figured out how to get one into every First World Citizens Pocket and eventually every third bowl citizen, too. And so because of that, they're handsomely rewarded. An apple is the most valuable company in the world. The way I tried to put it was that the entrepreneurs job is to try to bring the high end to the mass market. It starts his high end first started an active creativity. First you created just because you want it, you want it and you know how to build it and you need it. And so you build it for yourself. Then you figure out how to get it to other people. And then for a little while rich people have it.

Like, for example, rich people had chauffeurs, and then they had black town cars and then uber came along and everyone's private driver. It was available to everybody. And now you can even see uber pools that are replacing shuttle buses because it's more convenient. And then you get scooters, which arguing for the down market of that. So you're right. It's about distributing what rich people used tohave to everybody. But the entrepreneurs job starts even before that, which is creation. Entrepreneurship is essentially inactive, creating something new from scratch, predicting the society will want it and then figuring out how to scale it and get it to everybody in a profitable way,