Nir And Far: Business, Behaviour and the Brain

Peak-End Rule: Why You Make Terrible Life Choices-Nir&Far

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani . Discover other reasons you make terrible life choices like confirmation bias , hyperbolic discounting and distinction bias . It’s New Year’s Eve. There I am on the dance floor - it’s teeming with people and there’s hardly space to breathe. Loud…

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