What is GeekWire?
Geekwire is a Seattle tech publication that covers the intersection of technology, culture, innovation and all things related to the geek world. They launched on March 7, 2011.
With the media landscape changing, how is GeekWire responding?
Flexibility and moving fast are key in the new media world. Geekwire has the benefit of being an online platform that is not dependent on overhead like a traditional newspaper would. There is no printing press, no trucks delivering physical papers. The platform that they have chosen allows Geekwire to tell stories in various creative ways.
How can GeekWire merge traditional journalism with the digital media?
John and Todd (co-founders) come from traditional, news-driven journalistic backgrounds. While there is baggage with their legacy media background, their "new school" thinking and commitment to high-quality journalism makes for a desirable combination.
When you are committed to high quality journalism, and your platform is flexible and nimble, it is possible to build a community with high level of trust, and to create an experience that people love.
What happens when you report about a company and they don't like it?
John says that if people aren't getting mad, it means they are not doing their job well enough. Journalist's job is not to be a PR person or a marketing department for a company. Their job is to produce honest and factual reporting.
John Cook and Todd Bishop have been rooted in the Seattle startup community for a long time, and in many instances they have been connected with the founders for a long time too. People respect their role as a media organization that tells an honest story.
What would John teach his son about life knowing how the world is today and how is it changing ?
GeekWire has an interesting perspective since they work on the front-lines of entrepreneurship. Much of what they write and talk about (artificial intelligence, space travel, etc.) are things that may come to fruition during his son's lifetime. John wants his son to be exposed to all of the cool things that GeekWire covers by taking him on assignment and allowing him to participate.