EP30: How Marketo Maps the Customer Journey to Community Driving Retention Revenue & More

Joining us in this episode of C2C Podcast is Julie Perino, the Senior Director of Customer Marketing at Marketo and Adobe. Marketo is one of the foremost marketing automation software and was acquired by Adobe back in 2018.

1. Julie loves the idea of companies engaging with their users both online and offline. While there has been an upward trend in engagement online, she believes in meeting customers wherever they are because nobody can deny the value of face-to-face connections. So when Marketo’s customers meet together through Marketo User Groups or “MUGs”, it becomes a community where everyone has something to share and learn from others.

2. She also describes the “Fearless 50” program. This program celebrates marketers from across the globe that are using bold, fearless marketing, out of the box thinking and driving innovation at their companies. Through this program, Marketo helps the chosen 50 individuals because of their marketing efforts, offering them opportunities to learn and grow their career.

3. It’s hard for community managers to prove that their work impacts revenue. For Julie, she has done it with customer adoption scores. It’s interesting to learn how they are connecting the dots with their community work with how customers are adopting Marketo at their work.