Hi. This is heating shot.

And this is Stella. Hefty. And in today's episode of the sort of chat, I want to talk to you about the lazy hustle

you like talking about more than your sales

and market. We just want a bullshit and chat about business and life. Hopefully, while we're doing that,

provide along value Teoh for people trying to get shit way.

Don't want to give you feedback.

That's bullshit. You want you to do your best.

He'd given the idea what this topic it's about. We didn't discuss this in too much detail other than I that I told Heat and I have a rant and I think you're gonna enjoy it. And probably we're gonna come up with something useful and valuable to the listeners. So let me let me give you the background story here. I recently got an email from somebody that was basically he sent me a cold email and he basically made a very aggressive, very hard pitch that Listen still, you don't know me. I'm a huge fan. I'm the absolute Super Ninja hustler. Been hustling since have been a baby. I'm incredible. So hard working, I'm gonna make magic happen. I'm a diamond in the rough and I'm gonna become this super. I don't know famous, super wealthy entrepreneur, and you're getting a chance to get started with me Kind of in the early stages when people don't realize that I want to start co founder company with you And then he gave me his idea.

Here's my idea. And it's an idea. I don't know. It's in the market. I know nothing about it. Didn't sound, was it didn't sound very sophisticated or or that exciting to me. Maybe you didn't describe it that well, but was totally random. And it had nothing do with anything I've ever done or know anything about eso. It gives me this pitch, this feel about the business idea that he has, and he's like, This is your chance, Kelly hit reply Say yes. It will struck this together.

I'm gonna make you even richer than you want. This is gonna be amazing, right? So I read that, and I have a small still have, like, somewhat of a smirk or smile on my face because I think all right, I get it. Here's somebody with a lot of ambition and passionate and, you know, obviously you know that he put his heart on the line and he took the risk to propose something really aggressive to me said, Get it, man, I don't wanna be a dick to this person. So So I replied. But it's obviously not appealing to me at all.

I don't know you. I can't like you clicked a little bit around on some social social links. And from what I can tell, this person is not really done anything yet that that that is public or notice. It's an area I'm not interested in. I'm not interested in starting another Mr Tryto be any stranger. So I hit reply. And I try to be really kind and polite. And I tell him, Hey, I'm really flattered. I appreciate the offer. You seem like somebody. It's really ambitious. I wish you best of luck with your business, but this is really not for me.

Thank you. Right. Thanks. But no thanks. And then he hits. He replies to that email, and he basically makes another strong pitch that, due to summarize that he was saying, man, you know, in 10 years sell, you're gonna look back at this moment and you're gonna fucking punch yourself in the face. You're gonna have to tell everybody that you lost on this once in a lifetime opportunity because you didn't even spend a little bit more time investigating into this. And now I'm getting a little annoyed again. I get it. This person is hustling.

It is passionately trying to convince me, but this is also very shortsighted. So I had replied that Tell the person, Listen, I'm totally fine with missing on some multibillion dollar opportunities. I've been offered opportunities, hundreds of opportunity every day. I can't say yes to everything. So I'm okay with being wrong. I hope I'm gonna be wrong. I'm not going to delete this email archiving. And so if I'm wrong, I have a story to tell forever. And you have a sort of jump forever. Best off, like go get him right.

But thanks, but no thanks. And then a day passes by the this morning, he sent me another email replies to this, and he basically tells me Hey, All right, I'm gonna accept this, but I have I have a question. I need your advice on Stelly. The other person that really admire would love to start this business with is Gary Vaynerchuk. And I'm just about to buy a ticket to New York. And I'm thinking about standing in front of Gary these office for your 24 hours until for the next few days, until I see him walking the walk out of the building and then I'm gonna go in approaching it person and try to pitch him. What do you think? Will he be impressed by my hustle of my passion? Is this a bad idea?

What do you think? And my reply to that was that, uh, I can't speak for anybody else. This might be a brilliant idea, so he should not if it's in his heart, you know, you should do what he wants. But I feel like since he felt the urge to ask for advice before taking this risk, he might have some some second thoughts of this. And yeah, I don't think this is a great idea. I don't think that it's a useful spent off hiss passionate energy. You know, it's like buying lottery tickets. It's not the way to get rich or to build a business and flying to New York and stay in front of the building.

I think I could imagine a Gary the appreciating, the hustle but also hating the wastefulness of it. Like all this time, all this energy, all this money wasted where you could have done something much more productive with that. So that was my last email to him, but I But I have a lot to say about this because probably because I am called because I used the word hustle a lot and people described in those terms. I get a but like every I don't know, once a month, at least there's somebody that interacts with me that is so aggressive and thinks of themselves as like this awful super type hustler. But all I can think is here's somebody. It's incredibly lazy and wasteful with all the energy. So I wanted to talk about it. It's therapeutic, and I wanted to hear your thoughts. If you had gotten these these emails,

I'm sure you had. You would have replied a much more thoughtful, thoughtful jet I way. But what's your Have you encountered this when people think they're like hustling and they're making things happen? But in your opinion, they might be very wasteful in the way they do it. And I'll explain maybe later why I think it's lazy and not just

wasteful. I think it's, ah, great moment to educate somebody on it, you know? And if you if we had this episode already, I mean, it's a perfect one to send a guy and be like, Yo, dude, what you're doing is what we would call Lazy Hustle. You're just basically shooting blind arrows into the air and hoping when they fall down, they land on something. Could, um And that's analogy. I would use cause, like,

everyone can appreciate that analogy. It doesn't work, right? Like it just that you just end up with honestly, like, probably a lot of arrows all over the place that people be like, Who is this guy So weird, you know? So I think this aggressiveness of oh, I just want to start a business with these people and they say I need to hustle. So they're gonna appreciate me just like hitting them up and, you know, basically trying toe, you know, whatever. Like trying to get to third base or hit a home run on the first date,

right? Or whatever you wanna call it. I could be more crude, but that's basically what he's trying to do. So I mean to me, like I I don't Honestly, I'll tell you the truth. I don't get emails like this. You don't lie, Stelly. I don't use I don't use the word hustle. I don't use the word because I don't want it to you. This riffraff I don't want I don't want someone to think they're gonna hustle their way into my life.

You know? You know what would pissed me off about? There was one thing. And now that I talked about you, I can identify it. And just talking about it makes me realize that the one thing that pissed me off is that at one point in this email, he said something about he's, like, the hardest working person I'll ever know, and I I literally, like, outwardly scream. No, motherfucker, you're not the hardest working person I know. You're not. You're lazy.

Fuck, That's what you are. You're not working. What are you doing? Dude,

like you think this is hard working? Good dose of

real work? Yeah. Show me your hard work. You know what this is? This is trying to find a shortcut. Hey, let me call Bill Gates and ask him if he wants to start a software company with me. Well, I've never started software company. I'm not a developer. I have no capital. I have nothing to offer to Bill Gates, but I sure am hardworking. I'm sure Bill Gates has never seen some of the works as artist me. And that's what I bring to the table. Fuck you like, honestly,

with love like this is true way love because I care about you. If it wasn't with love, I would never out zero emotions about this, but with love. Fuck you.

Right. You

know, I just working first

out there. I'll tell you the truth. Study like this is why I don't use that word. Because, like when you use a word like hustle, you get people thinking What that gentleman just did is hustle. He thinks that's hustle, eat things. That's what still he's gonna appreciate. He thinks that's what Gary V is gonna appreciate it because both you guys use hustle and, like I know what you mean by it. I know what Gary V means by it, honestly, you to mean different things by it. So that's a whole nother story. And already it's like Dude, like hustle isn't balls to go email whoever you want and say I'm gonna start a business right? So I will not your Chris definition of lazy hustles. And to use the word so much, what is your definition of lazy hustle?

I think my definition is when you when you're attempting to find a shortcut, because you don't want to do the work that's truly necessary, like you don't want to do the work that's necessary because it's not glamorous, because it's gonna take too much time because it's too much effort because it's a shameful because you're too afraid of it. So what you're looking for is a short cut, and you think that if you take a shortcut that might appear as bold toe others, that's what hustling me. So you're gonna cold email Bill Gates out that is hustling because you've done something bold. But it's lazy because it's like your chances are zero that this is going to succeed. So it's wasteful, all your energy, your time writing that email is wasted, and it's also a lazy because you don't want to do the work that's necessary. Got there and fucking get a customer, right? Build a business, help somebody that has a business succeed.

Do the work, do the work, Do something, create something. And then when you have something, yeah, hustle in the sense of, like, try to make it successful. Go out there, get out of your comfort zone. Take risks to make the thing you're investing in more valuable and more successful. But don't just sit there in your couch, you know, in your pajamas and say What's a famous person? I can email have such a crazy hustler Because you read 55 videos on,

like, how do you know? Make your heroes your peers. And then you thought You know what? Fuck it. Why should I co found something with some idiot like myself? I'm going to co found something with Gary Vaynerchuk, right? That surely is gonna be more successful and me being bold and flying over there and standing in front of his building. Although I'm pretty sure he would be the first person that's done this with a bunch of people that's not totally necessarily, it's not. I'm not saying that that's never the right thing to do. It's just context matters, right? I've talked about this many times where I have many examples off Founders that had a big deal that that fell through the last minute and they needed that deal to happen, and they literally took a ticket,

flew to wherever the customer was headquartered. And they said the bullshit email of Hey, we had a meeting of the area We just dropped by today or we want to drop by for coffee today And there's examples with this. Succeeded where the customer said no on the phone, and the next day you were in the area. You drop by their office and you turn it around. It's very rare. One out of 100 times. This is gonna work in 99 of the 100 times it won't, but what he won't We won't write about it in block posts. We'll talk about it. Okey knows, and we won't put this in movies like it doesn't work. It just doesn't work about 20. Everybody tries to forget about it. He can work,

and sometimes you know If your if your back is against the wall, you'll take desperate measures. But you have something to hustle this person. Maybe this is the definition of lazy hustle when you have nothing to hustle, right, this person is nothing. Toe offer. So what? Is he hustling exactly? His hard work ethic? It's not worth much like What is

he? No. Now every everyone has that. Everyone has a very far suit

that everybody has that. What have you done? Have you written a book? Have you built software and you build a little business? What do you have to hustle? You have nothing. You know what? You have to hustle. You're hustling your dreams. You want to become a a billionaire entrepreneur, so you're now sending cold emails to people to have them make you a successful entrepreneur. That's not hustling like that's why I'm saying it's lazy because you're not doing the work. You're trying to avoid doing the difficult, unglamorous work of going out there and starting a small business and trying to get one customer that's not his coolest co founding, flying to New York and standing affront off the building of Gary. These office and then shaking his hand and get if he looks at you, it goes,

I'm gonna change your life. Let's start together. You. Your hustle has impressed me. And then you on this YouTube video. Next thing you know, you're this successful millionaire founder. That's an illusion, right? That I get that. That's super glamorous, exciting and much more exciting than you. Starting a small, shitty business from your from your living room or going out there and trying to get one customer to give you 10 bucks for something you've just created. But that's to me. The rial hustle is doing the unglamorous,

necessary, important real work to move things forward in the world versus, you know, trying to find shortcuts and not even having anything toe offer like you have nothing to hustle. What are you doing there?

Yeah, I mean, so what is the definition of lazy

hustle definition of Liza Hustle? Sorry. I just want to create. I understand. I think the definition of lazy hustle Aziz were defining it is when you haven't created anything. Haven't done any real work off. Prove yourself in any way. You're trying to find short cuts to success by leveraging with other people have, well, asking other people to, you know, make that's on you. Doesn't benefits that you invest money, you or you know, I don't know, co author a book with you or start a business with you like you have not done any real work. And you're trying to find a shortcut to millions by asking.

You think asking people for their money is hustling? But you need to have something too often. Return something real, something valuable in return. And when you don't, you're not really hustling. You're just delusional.

Wow. There you go. Are we done with this? I don't know. Let me. Yes? What you got like?

Well, nothing. Nothing. That's it. That's it.

Not my words

but words. I want toe run this up on a positive note, right? You know, I'm sure some people appreciate me ranting some people. And this is why I want Oh, finish this up this way. Something that might not be confused. Wait, Stelly, tell me I should never called the male somebody or is still help me not to ask this thing. That's that's anyways Yeah. No, it's not that right. I'll give you an example I cold emailed many years ago. What was this? This was 10 11 years ago.

This was well, 11 years ago, one year before I moved to the valley, I had at zero credibility have not done anything online. Nobody knows me. I'm a nobody. And I called NL Seth Godin once, OK? But I didn't just call me Melt that gold and said, Hey, I want to write a book with you. What do you think? So hard working. I had written a mini e book like a 10 page Oh, around the 10 reasons why the education system is fucked and how to change it. And it was really aggressively written,

as you can imagine, five i by my energy level today. And I thought it was it was good. I don't know. I was excited about it, and I had written about the education system. How would it was fucked during that time on this block? A number of times. So it's like fucking else. Cold emails have golden, and I'll ask him for feedback about the book. Right. Uh, if he has any advice for me as I'm trying to promote this, so you know, I melted my attempts,

the little book I said, Hey, dude, I'm a huge fan. This is my first e book. It's just 10 pages about something really important education system, what's really fucked about it and how to fix it. Do you have any kind of feedback? Really Appreciate it. Otherwise, big fat keep doing what you do. And he replied within just a few minutes, and he that there was one that would like every page it like a headliner and one page headliner, was thinking without thinking, which is all about like teaching intuitiveness and teaching how the subconscious mind works and like teaching kids how to think better, uh,

without just thinking in certain ways that we teach them to think whatever whatever the topic was. And he just quoted that he was like thinking without thinking. And then he said, Genius headline or some something like that, something really nice with a smiling that was it. And I fucking I got overly excited at that point, right? I jump up and down all I got. A reply meant I asked him, Can I quote you write. You use this as like a testimonial something and he replied really briefly. Afternoon said Sorry to many people. Ask me for this. No, no testimonial. And I was like,

All right, I get it. It's a little bit like making out with a supermodel not being able to tell your friends, but I still appreciate the time you took. Give the feedback. Thank you so much. Right? That was it. That was our interaction. That was me being somewhat lazy because I really didn't have anything to offer to him, and I didn't. I didn't have any specific call to action, but I had something like I created work. I created a little e book. I was relevant to what he was writing about. And I asked for advice and he took a brief look at it.

He liked one little part of it. Any shit, some words of encouragement. And that was it, right. I then tried to run with that. That's where I got lazy and he stopped me. And that that was that. So I've called emailed so golden to get feedback about any book 11 years ago, and that was my experience with it. But I still had something to send it in. Just send so code in the email say, I'm thinking about writing any book. Would you write a testimonial? If I do, that's to me,

lazy. That's me. You have nothing. You've created zero. You have not done the work of nothingto hustle. Um, I'll give another example just again to give people example what is lazy Also, what isn't in my definition, at least Yeah. Uh, where was the 66 years ago? So when we just started this business, it was a completely different thing back back in the day. But we had started The business would launch with ah grew number of users and revenue just within a short period of time. And we got the first few checks from Angel investors where the middle of raising money I called email. Mark Cuban,

you know, just cold emailed him said, Hey, he is Here's the start up. Here's the four bullet points of what we've accomplished in the last year. Four weeks. Attach more information. I think this is interesting. Let me know. This is interesting to you. We could give you more info and he didn't respond, and he was like, This is kind of a cool idea How you gonna fix this in this problem around it. And over the next 56 days, we had an email for going on back and forth back, and I get questions that answers.

He was critical of those answers I give him or data, and we went back and forth and eventually turned out. It didn't work out right. It was not the right fit. Oh, he didn't want to invest. But again, I had something to offer and built. The team would launch. The product would raise some money. We've gotten press we had uses when revenue, wind growth. We had something right with something to hustle that cold email e mails, like a celebrity investor type dude. And he replied, So I don't want to say that you should never reach out to people that are beyond your network.

You should, but you need to have something to offer. You need to have done the work already. It's very different. Me called the 1,000,000 Mark Cuban, Italian. Here's all the stuff that's happened. There's a real start of this real growth. There is real money being invested. Are you interested in? This deal is very different for me Colby milling Mark Cuban and saying, Hey, I have not done anything yet, but I want to be a founder. And here's your chance to be my co founder. It's very different,

right? One scenario, actually doing the work, and he can be part of that or not on In the other scenario, I'm just fucking lazy. And I'm just trying to get somebody that's already accomplished everything. It is everything to offer to give me everything they have because I'm so hard working in my own mind and because I think asking this very bold question is somehow, you know, qualifying me to receive richest in life. It's not all right, That's

it. Yeah, that's all I got. Yeah. Yeah. So don't be a lazy hustler.