Why me? Your prospect should not wait to ask this question, instead you need to get ahead and answer it first.

People do business with people, and instead of asking about your product, the prospect wants to know why they should be doing business with you, the person. Why should they buy specifically from you?

To answer this question, you could tell a story of who you are, share something personal from your own life, and allude to why you do what you do now (your business).

Don't be afraid to say that you are the best at your job.