Was it hard to be an outsider in Utah?
It turns out that every homogenous society operates on its own set of principles and outsiders are judged on a set of values common to that community.
In San Francisco, founders measure themselves by how much revenue they are making, or how many employees they have. The employees are then viewed through the lense of the company they choose to work for. It is the norm, and it is what people want to hear.
In Utah, people assign different values to their world. Instead of revenue, whether you go to Church, or what your family life is like is more important.
It's neither good or bad, and every community has its problems, but to see the world differently one first has to exit the familier, and attempt to understand the unfamiliar with an open mind.