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Scientists have known for decades that it is theoretically possible to extract carbon from water and air and reuse it as fuel, but so far all the solutions have been too expensive and impractical. Google shut down project Fog Horn because they too just could not find an economical solution that would justify further investments.

Early adopters of a company will stick around and be involved because they believe in the business and community is a tool that can keep people engaged in those early and tough times. Consistent communication with the customers allows the company to learn on how the product can improve. Eventually you can get to the point where the product starts to sell itself with the power of its people.

Because the devices have evolved dramatically. All media eventually becomes obsolete. Digital storage has become expensive and none of our devices stand against the test of time.

He didn't want to discourage her and say no. They decided to explore together -- looking at guidebooks, reviewing other's trail logs, determining what gear they needed, etc. It was an opportunity where they were able to learn together.

Severson wanted to share stories and ask questions, but he didn’t want to disclose his identity. He began to generate interest from other founders so they could share their stories and insights as well. It gave founders an opportunity and a bigger stage to have their stories shared.

The truth is less important than support of your party, or your own candidacy.

Selden thinks that we’ll look back at industrial animal agriculture and think about how we’re barbarians. We’ll be shocked and appalled that we did it because it’s bad and inefficient for the environment.

Social media campaign tends to last longer and have a larger potential than a simple social outreach. When recruiting fans, customers and strangers though, you have to think about a mutually beneficial relationship.

Your brand ambassadors should get something valuable, in exchange for promoting your company. Don't be afraid to ask what they might want.

The value you give them does not have to be monetary, but could instead be excuse access to features or events, or even just a public recognition of their value-add to your company.

When Bryce was working out of San Francisco, he would try to either get to the office super early and see his kids before bed time, or eat breakfast with them, and then stay in the office into the night. This tradeoff is not uncommon, and while being in the Bay, many do not realize this is not a choice they have to make.

(1) Store some cash away to have a runaway for when the bad times inevitably come.

(2) Surround yourself with people who believe in you and can support, encourage, understand and mentor you along the way.

(3) Take breaks and do fun things with your family. Your kids are only going to be young for a little while, don't miss it.

We used to share advice that was special, shared by experts, it was meaningful. But now, anyone can share anything, and often, people do it for the attention, not because they have something to say. Short, actionable and moderate advice is what you need, but it won't get a lot of shares on social media. Instead it is the most radical ideas that will get shared.

How do you avoid falling into this social media vortex? If you are a thought leader, remember that nobody is waiting for you to tweet. If you are consuming advice, take the best and leave the rest.