Smash Notes

Below the Line with James Beshara

#14 — Alex Snodgrass — Food for Thought

Alex Snodgrass, aka The Defined Dish, has built a social media following that would make any brand jealous, with over hundreds of thousands of followers engaging around her simple and incredibly tasty whole30 and paleo dish recipes every day. She has all the social media (and in real life) love that creates a pretty pristine Above the Line version of her…

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Notes

  1. Who Is Alex Snodgrass

    at 0:01 · Transcript

    Alex is a social media influencer and the foodie behind The Defined Dish. Full answer

  2. What Was Alex Snodgrass's First Live Show Like?

    at 7:21 · Transcript

    With 50,000 followers on her blog/instagram, Alex had a great time doing a live show in-front of real humans who showed up to share how her work changed their… Full answer

  3. What Was It Like to Host Hundreds of People for a Dining Experience

    at 11:38 · Transcript

    It was very overwhelming because people wanted to see Alex as if she's a celebrity, while she never thought of herself that way and just wanted to share… Full answer

  4. Why Would People Come to Meet the Creator of the Defined Dish Live

    at 14:51 · Transcript

    It was strange for Alex Snodgrass to know that people wanted to meet her. Why would they? Full answer

  5. What Was Alex's Husband View on Her Blog

    at 16:40 · Transcript

    He was very supporting and encouraged her to go 110% on it, to make sure that it would turn into a valuable business, instead of slow-burn her time. Full answer

  6. How Does Alex Snodgrass Make the Defined Dish a Success

    at 19:54 · Transcript

    It took a few years for her to realize that although she was a food blogger, it didn't mean she had to do what everyone else was doing. Full answer

  7. What Is the Hardest Thing About Running a Food Blog

    at 22:02 · Transcript

    The more you grow, the bigger the audience, and the bigger the demand to engage. Full answer

  8. Why Do People Love the Defined Dish

    at 24:42 · Transcript

    Alex loves what she does and she is 100% focused on making recipes that she enjoys. Her followers know that and come for the special feel. Full answer

  9. Have You Ever Being Brought to Tears With a Social Media Comment

    at 31:18 · Transcript

    Some random person on Instagram tried to shame Alex for spending too little time with her kids. Full answer

  10. How Does Alex Snodgrass Say She Avoids Offending the Defined Dish Followers?

    at 34:29 · Transcript

    On Below the Line with James Beshara, Alex Snodgrass says she cannot. Full answer

  11. Should an Influencer Work With a Management Firm

    at 37:02 · Transcript

    Yes. They negotiate on your behalf and know how to create partnership that benefits both parties. Full answer

  12. When Was Alex Snodgrass Ready to Sign a Manager?

    at 40:48 · Transcript

    On Below the Line with James Beshara, Alex Snodgrass of The Defined Dish says signing a manager a year earlier would not have made sense. Full answer

  13. What Were the Three Stories That Have Shaped Alex Snodgrass

    at 43:25 · Transcript

    (1) Study abroad was a great experience that broaden Alex's world view and connected her to her ambitions. Full answer

  14. How Can a Founder Take Care of Their Mental Health

    at 46:41 · Transcript

    Alex struggled with anxiety after having her child. She realized she had to take care of herself before being able to take care of the people around her. Full answer

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