Smash Notes
Why Did Nir Eyal Write the Book "hooked" · Below the Line with James Beshara

Below the Line with James Beshara

Nir Eyal — Indistractable

"The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes bestselling author Today's episode is one of my favorite conversations I’ve had. It’s with Nir Eyal, who is a founder, an investor, and a best-selling author. His first book “Hooked” came out about five years ago and pretty much every tech founder became familiar with…

People

Notes

  1. How Did Childhood Obesity Make Nir Eyal Successful? at 3:22

    Nir was a chubby, clinically obese kid, growing up in Orlando, Florida. Full answer

  2. How Does a Challenge Define an Entrepreneur at 7:42

    In order to see an opportunity that other people don’t see, an entrepreneur need to have a bit of rebelliousness, a little bit of chutzpah in them. Full answer

  3. How Did Nir Eyal Fix His Weight Problems at 9:05

    Nir read a book called the The T-Factor Diet, which listed the nutritional content of all the food he wanted to eat. Full answer

  4. Why Did Nir Eyal Write the Book "hooked" at 11:28

    Nir wrote Hooked because while Facebook and similar gaming and social media companies knew how to capture users' attention, they did not want anyone else to… Full answer

  5. What Is an Example of Hook Model in the Wild at 13:22

    Nir has a favorite fitness app that has been able to implement his ideas beautifully. Here are the four steps to getting hooked. Full answer

  6. Does the Best Product Always Win at 22:14

    Nir Eyal says it is a myth that the best product always wins. Full answer

Related notes

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.