Eric Ries exposes his team to the entire startup roller-coaster, successes or failures, to clearly explain that his team is all they've got. There is no one to come to the rescue, and their future is entirely in their own hands.

Not only does it help him emotionally, but it gives the team insight into their own journey, and creates much smoother pivots, when those inevitably happen. Instead of wondering why, the team can look back at their journey and see how their own decisions have led to the outcomes.