Smash Notes

What Should You Know Before Starting a Company

at 34:33

From the episode: Eric Ries — Psychological Journey of a Founder

Answer

Startups are challenging both physically and emotionally and it is important to learn not to freak out. The most challenging situation for you might end up creating a strong company, but that won't become apparent till after the fact.

To survive entrepreneurship, founders have to understand that emotional roller-coaster is coming, expect it, and work through it. After all, startups are limited liability companies for a reason, and even if the business fails, everything else will be okay.

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