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How do you hire great people for a startup?

Interview for culture fit. Chance are it won't work out if you hire someone who is a good functional fit, but isn't on board with your company's mission. Hire missionaries, not mercenaries.

Take particular care at hiring senior people. They have been in the business and know how to fake the interview. The more experienced they are, the harder it is to make sure you are hiring the right person.

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