Smash Notes
Episode 67: Justin Nguyen – Breaking with tradition to uncover career success for college students
Justin Nguyen is the 22-year-old CEO of GetChoGrindUp and Co-Host of the Young and D.U.M.B. (Dedicated, Up-and-coming, Motivated, Bold) Podcast. Justin’s mission is to uncover the blueprint to career success for college students, and educate them about traditional jobs (through GetChoGrindUp) and non-traditional jobs (via the Young and D.U.M.B. podcast)…
People
Notes
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It can be difficult to pursue career paths outside of what one's family might be desire for the individual, especially if it outside the realm of "American Dream" that many immigrant families hope to pursue. It takes much convincing and confidence.
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They are both geared towards current college students who may be unsure of what career path they want to choose. But, they have friends and family who are pushing them to pursue particular options.
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It focuses more on the traditional path to success for college students. It includes information on studying, how to perform well in an interview, how to land internships, etc.
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It focuses more on the non-traditional path to success for college students. There are interviews with social media influencers, startup CEOs who have raised millions of dollars, professional video game writers, etc.
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Justin Nguyen tells Carolyn Kiel that his two projects split the map for students. GetChoGrindUp is the traditional path: internships, studying, finals, and a job after graduation. The Young and D.U.M.B. podcast, short for Dedicated, Up-and-coming, Motivated, Bold, is the other path: influencers with tens of millions of followers, startup CEOs who have raised a million dollars, and people paid to play video games. Both are meant as a blueprint. Nguyen, co-host Gary, and Nguyen's girlfriend Michelle run GetChoGrindUp as a community, with their own videos and LinkedIn posts plus a Medium blog by people who have actually gotten the internship or climbed the ladder. They refuse to fake years of experience they do not have.
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Justin Nguyen tells Carolyn Kiel that his generation will not believe a culture claim unless the company shows it. Every employer says it is great for millennials and Gen Z. Students, he says, can see the video shot for the camera and the box checked on a list. His example is a defense contractor in Central Florida, an industry with a dull reputation. At the career fair he was planning, that company could hand students a VR headset, show a missile or a spaceship, and let them talk to the engineers. Kiel asks whether culture means snacks and a ping-pong table or meaningful work. Nguyen's point is that his generation wants the proof in the room.
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It is difficult and requires marketing experience or acquiring marketing knowledge if one has no experience in the field. Tailoring content for specific social media platforms is necessary. The amount of time spent on creating content is not to be underestimated.
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Both podcasts are very active and can be found on social media via Instagram, Twitter, and Facebook. Justin Nguyen is also available on LinkedIn and has a lot of content available there.
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