Emily Carrion (Rubica CMO) on startup marketing, beginners mind, and how to talk to customers
Built in Seattle with Adam Schoenfeld
Joe Heitzeberg (Crowd Cow CEO) on picking the right idea, validating with strangers, and scaling a marketplace
Investors laughed at the original idea for Crowd Cow. But consumers wanted to buy right away. Now they've raised $25M, grow to 90 employees, and went from selling crowd-funded cows to a complete marketplace. Joe Heitzeberg, co-founder & CEO, goes behind the scenes on his lessons validating and scaling Crowd Cow.
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