Startups.com came out of a failed equity crowdfunding platform, when facing a fierce competition and lack of traction. Here is how they did it.

Back in 2012, foreseeing changes in the regulatory environment, a few dozen teams were all competing to be the ones funding startups of the future, but the investors, ones who were supposed to do the actual funding, they never came.

Faced with this challenge, needing a path to survival, Wil and the team decided to pivot and start offering startups not just funding, but a whole range of services, starting from a business plan, customer acquisition, mentorship and beyond.

(press play to hear the story)