Why would brewed fish be more appealing than commercial fish?
According to Selden, his company can drop the price and give customers the choice if they would eat cheap tuna filled with mercury and plastic or their clean, slaughter-free bluefin tuna with no contaminants for the same price.
How is fish meat grown?
The company takes a small sample of the meat around the size of a quarter from a real fish. Scientists will isolate the cells that meet the criteria. These will then be put into a bioreactor to give them the proper nutrients to grow. They will eventually become the cells that people want to eat with the same qualities of slaughtered meat.
Are the Finless Foods products meat?
Yes. It’s not that they aren’t meat, but they’re only one component of meat. They can produce personalized diets for people with the product ranging from the fatty content to the lean meat content to have the full experience and will allow people to be excited about the product.
What problems are being solved by growing fish?
Selden started this concept because he has always been considerate of animal welfare, and fish are what we kill in massive numbers. Fishing is an environmental and ecological disaster because it’s destroying ocean ecosystems and food chains.
How is cellular biology simpler to do compared to raising fish for slaughter?
Fish cells are easy in many ways. Although you need to research and be aware of what the cells do, Selden and scientists can measure cells' input and output easier, keep conditions more stable, and can run tests with better statistics.
How will the public view eating a test tube fish versus the real thing?
Selden states that his company is trying to prevent from doing all the mistakes that the GMO industry made, in terms of not talking to people about it by putting things on the market without being transparent. Selden's company is approaching this as being environmental activists.
What do people want from organic food?
They want foods that are safe, nutritious, and doesn’t have a heavy environmental impact. Finless Foods will do this in ways that organic foods don’t, and they have high confidence that this will be a highly nutritious choice that people will have available to them.
Are we really eating bananas?
No. According to Selden, there was a disease that wiped out all the bananas in the world in the 50s. So, the bananas that we eat now are actually from a different plant that we refer to as the banana. If you eat a banana flavored candy, you are not truly tasting the banana that we eat today.
What does Selden want consumers to know about the product?
He wants to be perfectly clear for consumers to know that what they’re buying is better. The level of nutrition can be changed and manipulated depending on what the customer wants. There will be no hormones, antibiotics, or animal cruelty, and much more with his products that provide a viable alternative.