Danny In The Valley on Smash Notes

Danny In The Valley podcast.

March 11, 2020

After many years in London, Danny Fortson returns to Silicon Valley to meet the new wave of tech entrepreneurs hoping to disrupt our lives.

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The Sunday Times’ tech correspondent Danny Fortson brings on Mike Selden, founder of Finless Foods, to talk about growing fish flesh without the fish (3:15) how it works (4:30), turning mush into fillets (7:00), why he started the company (8:50), the scourge of sea lice (10:40), blind tuna (12:05), how to avoid the public relations mistakes made by the GMO industry (13:35), leaving a medical career for a startup (16:10), why banana candy tastes terrible (17:10), being an environmental activist (18:20), the nascent ‘clean meat’ industry (19:40), the synthetic biology revolution (22:00), the ingredients (23:50), vegetable “scaffolding’ (25:45), taking on Big Fish (26:40) why Europe will be a challenge (28:00), being transparent in marketing (30:00), fish brewery tours (31:45), why cost is key (33:10), the beginning of the end of industrial livestock (36:05), and banishing vegetarianism (38:00).

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Updated on August 05

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