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Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users" artwork

Danny in the Valley

Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users"

The Sunday Times’ tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating “chat fiction” (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating…

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