Smash Notes

Back to Twitter co-founder Ev Williams: “You’re selling attention”, with Ev Williams.

Can Ads Alone Fund High Quality Publishing?

No. In the world of publishing, there are no absolutes, but in general there will be free content focused on mass distribution, with low cost production powered by advertising, and then there will be higher production value, higher costs content which will need to be paid for by consumer support.

Transcript

Twitter co-founder Ev Williams: “You’re selling attention” ·

Danny in the Valley

More from this episode

  1. Has Internet Gone Too FarAccording to Ev Williams, the founder of Blogger and Twitter, the Internet now is much more reflective of the real world than the internet 20 years ago, when…
  2. Will People Ever Pay for ContentPeople will pay for things, and they demonstrate that in all kinds of markets, media and otherwise, people pay for higher quality content.
  3. How Valuable Is Content on the InternetClicks and view counts on the internet measure attention, but they cannot measure the value of content to the person consuming it.
  4. What Is Driving Proliferation of Fake NewsOn one hand, we have ad driven systems, like Facebook, Google Twitter ...etc.
  5. What Is New About the Ad Business TodayBrands used to buy ads in relation to the content in which their ads were shown.

People

More answers like this

More with Danny Fortson

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.