Smash Notes

Can Ads Alone Fund High Quality Publishing?

at 16:47

From the episode: Twitter co-founder Ev Williams: “You’re selling attention”

Answer

No. In the world of publishing, there are no absolutes, but in general there will be free content focused on mass distribution, with low cost production powered by advertising, and then there will be higher production value, higher costs content which will need to be paid for by consumer support.

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