Smash Notes

Back to Twitter co-founder Ev Williams: “You’re selling attention”, with Ev Williams.

What Is Driving Proliferation of Fake News

On one hand, we have ad driven systems, like Facebook, Google Twitter ...etc. The ads displayed on those systems are paying for the systems that provide service for the people. In this case, the companies are selling the services, and funding them via the ads. These ads are okay.

On the other hand though, we have ad-driven content. This content is driven by profit directly from the people clicking on those headlines. The catchier the content, the more money they make. [Fake news is driven by the latter]

Transcript

Twitter co-founder Ev Williams: “You’re selling attention” ·

Danny in the Valley

More from this episode

  1. Has Internet Gone Too FarAccording to Ev Williams, the founder of Blogger and Twitter, the Internet now is much more reflective of the real world than the internet 20 years ago, when…
  2. Can Ads Alone Fund High Quality Publishing?No.
  3. Will People Ever Pay for ContentPeople will pay for things, and they demonstrate that in all kinds of markets, media and otherwise, people pay for higher quality content.
  4. How Valuable Is Content on the InternetClicks and view counts on the internet measure attention, but they cannot measure the value of content to the person consuming it.
  5. What Is New About the Ad Business TodayBrands used to buy ads in relation to the content in which their ads were shown.

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