Smash Notes
What Is New About the Ad Business Today
at 25:27
Answer
Brands used to buy ads in relation to the content in which their ads were shown. Now they are simply placing a purchase order for eyeballs, regardless of where those ads show up.
Where this answer comes from
- Show
- Danny in the Valley
- Episode
- Twitter co-founder Ev Williams: “You’re selling attention”
- People
- Ev Williams, Danny Fortson
- Moment
- Date
People
On this episode
- Has Internet Gone Too Far Transcript
- Can Ads Alone Fund High Quality Publishing? Transcript
- Will People Ever Pay for Content Transcript
- How Valuable Is Content on the Internet Transcript
- What Is Driving Proliferation of Fake News Transcript
- What Is New About the Ad Business Today Transcript
More answers like this
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