Danny in the Valley

What3words' Chris Sheldrick: "Driver, take me to 'Table Chair Spoon'"

The Sunday Times’ Danny Fortson brings on Chris Sheldrick, founder of what3words, to talk about the problem with addresses (4:25), why we need a new system (5:10), the challenge of convincing people to leave old way behind (7:15), who is using what3words today (8:55), competing with GPS (11:10), the “killer app” he is looking for (12:45), how wheeled…