Decrypted

The Surprising Power Broker Backing E-Commerce Startups

When Abigail Stone decided to start an online candle company, she had neither investors nor a product. But she found an early ally in the branding agency Red Antler, which agreed to help her get her business off the ground in exchange for a cut of her company. This week, Bloomberg Technology's Jing Cao and Brad Stone follow Abigail in the frenzied months…