Bueno de Mesquita on Reagan, Yeltsin, and the Strategy of Political Campaigning

Bruce Bueno de Mesquita talks about the political economy of political campaigns and his forthcoming book, The Strategy of Campaigning. He talks with host Russ Roberts about the different strategies politicians pursue, the persistence of negative campaigning, the cost to politicians of sticking to their principles and how the political choices of Reagan and Yeltsin intersected to end the Cold War and dissolve the Soviet Union.