O'Donohoe on Potato Chips and Salty Snacks

Brendan O'Donohoe of Frito-Lay talks with host Russ Roberts about how potato chips and other salty snacks get made, distributed, and marketed. The interview follows a tour of a local supermarket where O'Donohoe showed some ways that chips and snacks get displayed and marketed in a modern supermarket. The conversation is a window into a world few of us experience or are even aware of--how modern producers and retailers make sure the shelves are stocked and their products get noticed.