Smash Notes

Entrepreneur Stories 4⃣ Inspiration

How Dana Severson created a Beef Jerky Subscription business From Home.

Dana Severson is Founder of StickinaBox.co , Co-founder of StartupsAnonymous.com , and Director of Marketing at Promoter.io . He is an AngelPad alum , a weekly contributor to Inc.com, and the former CEO of Wahooly. On top of all this, Dana was born with a large forehead and natural ability to develop absurd ideas. He was immediately drawn to the…

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Notes

  1. What Was Life Like for Dana Severson During His Startup Career

    at 2:26 · Transcript

    Severson is based in Minnesota. His family consisted of his wife and three kids. Full answer

  2. Why Was Startups Anonymous Created

    at 4:15 · Transcript

    Severson wanted to share stories and ask questions, but he didn’t want to disclose his identity. Full answer

  3. What Is Stick in a Box

    at 7:28 · Transcript

    It’s Severson's gourmet beef jerky subscription box company that began over two and a half years ago. Full answer

  4. What’s the Best Way to Learn Something You’re Unfamiliar With

    at 16:09 · Transcript

    Severson took the approach to get jobs in the things he was curious about. Full answer

  5. What's a Good Hack to Promote a Business on Facebook

    at 20:30 · Transcript

    Use community groups. Full answer

  6. How Does Dana Severson Compare Ashley Madison to Stick in a Box

    at 22:12 · Transcript

    Like the website, Ashley Madison, which is used for men to cheat on their wives, Severson jokingly created an ad to offer his subscription box as a cheat for… Full answer

  7. What Is Something That Most Companies Don’t Realize

    at 31:39 · Transcript

    You use the promoter to find out who your biggest advocates are within your customer base to leverage the advocates for growth. Full answer

  8. What Is a Disadvantage of Being a Remote Worker

    at 33:49 · Transcript

    One disadvantage is that it’s never really off. For Severson, spending time with his kids and wife helps. Once they’re in bed, he’s back on his computer. Full answer

  9. What Is an Advantage of Working at Home

    at 34:54 · Transcript

    An advantage is that Severson states he can basically walk down the steps in his pajamas all day and stay in them as he's working in his office. Full answer

  10. How Do You Establish Your Discipline as a Stay-at-home Worker

    at 35:12 · Transcript

    For Severson, his wife stays home full-time, which helps minimize his distractions. Other than going on a run or out for lunch, he rarely leaves his office. Full answer

  11. What’s Some Advice for Wannabe Entrepreneurs

    at 36:53 · Transcript

    The biggest thing to do is just actually put your idea into motion. Do not sit, overthink, and overanalyze your ideas because they won’t ever get started. Full answer

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