097 - Nancy M. Williams - Creating Market Development in Hearing Healthcare

Guest: Nancy M. Williams - President of Auditory Insight 

Topic: Creating Market Development in Hearing Healthcare

Nancy joins Dave on the podcast this week to discuss a variety of topics including her personal story of living with hearing loss, her journey and motivation for starting Auditory Insight, and some of the key takeaways from some of Auditory Insight's recent research notes. 

Much of the conversation revolves around the longstanding and pervasive stigma associated with hearing loss, and Nancy shares some sources of inspiration that the hearing health industry might look toward for ideas on how to effectively combat this major obstacle that impedes so many from treating their hearing loss.

References:

1. Ebrahimi-Madiseh article reference: https://journals.lww.com/ear-hearing/Abstract/2020/11000/What_Influences_Decision_Making_for_Cochlear.30.aspx

2.Expressed Barriers reference: 5 Balachandra S, Tolisano AM, Qazi S, Hunter JB. Self-Identified Patient Barriers to Pursuit of Cochlear Implantation. Otol Neurotol. 2021;42(10S):S26-S32. doi:10.1097/MAO.0000000000003376

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