Episode 12: Owen Williams

Developer and journalist Owen Williams talks about building Charged, his popular tech news newsletter.

People

How Do You Know If Your Newsletter Is Interesting at 4:40

Stop doing it and see if anyone notices. In case of Charged , Owen took a break for a couple of weeks and got flooded with questions. Full answer
Why Did Owen Williams Start Charged Newsletter at 10:43

Owen was a journalist, addicted to Twitter, with a personal audience of 20k people. Full answer
Why Is My Newsletter Open Rate So Low at 14:56

Click-tracking software puts an invisible pixel at the end of the newsletter template, but Gmail will partially hide your email if the content is too long and… Full answer
Why Do Advertisers Judge Newsletters by List Size? at 25:46

Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter. Full answer
How Does Offscreen Magazine Do Ads at 27:02

Kai, the founder of Offscreen, sells only a few spots for ads that feature only the logo an two lines of text for each advertiser. Full answer