Smash Notes

What Triggered a Store Ad Right After a Visit?

at 12:51

From the episode: #19: What Facebook Means When Facebook Says Privacy

Answer

Katie Bindley, one of the reports, tested her theory of why ads pop up to things relevant in our lives. She started looking up random stuff outside of her targeted demographics, men's items, urns, and pregnancy. It wasn't until she downloaded a pregnancy app that she began seeing ads. Within half a day, she saw an ad about pregnancy, even when she turned off her iOS ad tracking.

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