What triggers an ad to pop up coincidently on your social media feed of a store you just visited, even if it’s the first time ? 12:50

Katie Bindley, one of the reports, tested her theory of why ads pop up to things relevant in our lives. She started looking up random stuff outside of her targeted demographics, men's items, urns, and pregnancy. It wasn't until she downloaded a pregnancy app that she began seeing ads. Within half a day, she saw an ad about pregnancy, even when she turned off her iOS ad tracking.


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