Invent like an Owner with Dave Schappell

How Amazon Automated its Google Advertising and Drove Billions in Sales | Blake Scholl

Today, on the Invent Like An Owner Podcast, Dave speaks with Blake Scholl. They discuss Blake’s time working on the Amazon Personalization team, and how he went on to build the team that built Amazon’s Automated Advertising engine, that dynamically placed ads on Google Ads (before Google even had an API ). Amazon’s Automated Advertising engine started…

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