Invent like an Owner with Dave Schappell

How Amazon Built the World’s Biggest and Smartest Product Catalog | Rebecca Allen

Today, in the Invent Like An Owner Podcast, Dave speaks with Rebecca Allen. They travel through memory lane by talking about the restructuring of Amazon’s catalog using Base 36, the complications of recycling ISBNs that led to the creation of Amazon’s Standard Identification Number (ASIN), how the Title Authority feature helped customers find books through…

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