Smash Notes
What Are the Barriers to Entry Into the Custom Paint Market
at 9:30
Answer
Expensive equipment and a lengthy process to match and create these colors is already a big enough reason to consider it twice, but then there is also a matter of scale.
Large manufacturers cannot be bothered with custom orders, while small paint shops, or even stores like Home Depot, don't have the knowledge and equipment to manufacture and package custom colors.
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