TikTok is changing the voice of brands online

More than 1 billion people use the short-form video platform TikTok monthly, presenting a huge marketing opportunity for businesses. Take, for example, the language learning company Duolingo, which uses its big, green owl mascot in zany videos and has amassed a huge following in recent months. Today, we’ll chat with Duolingo’s social media coordinator about the authenticity and communication styles that attract a younger audience. Plus: A more-stressful-than-usual tax season ahead, the factors behind a dip in community college enrollment and why every celebrity seems to have a beauty brand these days.

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