MI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert Cialdini

IN THIS EPISODE YOU’LL LEARN:

03:08 - What influence is and why there is so much psychology in persuasion.07:37 - What the levers of influence are.28:36 - How the world of digital business is impacted by influence.32:06 - What makes our cell phones addicting?36:12 - How do we spot phony online reviews and why this is important?39:49 - Why personalizing gifts increases the returns of gifts.47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision.48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit.54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.57:49 - What the unity principle of influence is.And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

EPISODE RESOURCES

Robert and Clay’s tool for picking stock winners and managing our portfolios: TIP Finance.Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion.John Rulin’s Book Giftology.Gary John Bishop’s book Do the Work.Support our free podcast by supporting our sponsors.Find Pros & Fair Pricing for Any Home Project for Free with Angi.Take your business online with Wix, the leading website creation platform that’s got all the tools you need to create, manage and grow your brand. Find joy in comfort with Faherty. Use promo code WSB to snag 20% off all your new spring staples!Enjoy a simple, good tasting supplement that truly improves your health with Field of Greens! Get 15% off your first order and get another 10% off when you subscribe for recurring order with the promo code MILLENNIAL.Check out Titan if you want to aim to become the smartest, wealthiest investor you’ve ever been. Get $50 when you invest today.Tell mom how much you love her—and make sure she hears it in crystal-clear audio quality, with Raycon.Design is already in your hands with Canva. Start designing for free today.The interval fund, a breakthrough innovation. Only at Mackenzie.Balancing opportunity and risk? The golden answer can be literally gold! Start your investment journey today with Perth Mint.Get insights on how to plan for your financial goals with The Globe and Mail. Listeners get a special digital subscription rate for unrestricted access to everything.

Read this episode’s transcript and full show notes on our website.

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