MI100: Masterclass on Building an Online Course Business w/ Jacques Hopkins

IN THIS EPISODE, YOU’LL LEARN: 

5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him  12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today 18:15 - Why there is a misconception that online courses are an easy way to riches,  21:28 - What other myths there are around online courses, and what the actual truth is  23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so  36:38 - What to consider when deciding to quit one’s job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur 46:07 - Where to start when building an online course and how to build an audience without any existing following 48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy) 54:02 - What a funnel is and what it means when something is top-of-funnel 55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product 59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job 58:36 - What an evergreen funnel is and the work needed to make one actually work 1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today 1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator 1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects 1:17:34 - Habits or principles to incorporate into one’s life that will lead to success And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

EPISODE RESOURCES 

Get more FREE content from Robert Get a FREE audiobook from Audible Jacques Hopkins’ podcast, The Online Course Show  Jacques Hopkins’ The Online Course Guy website Ramit Sethi’s book I Will Teach You To Be Rich Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion All of Robert’s favorite books Support our free podcast by supporting our sponsors Save with a credit union that helps you build financial confidence with Navy Federal Credit Union Learn from people who are doing things doing things 100% with Marcus Lemonis. One Hundred Percent with Marcus Lemonis is available on Apple Podcasts, Amazon Music, or wherever you get your podcasts Switch to Mint Mobile and get premium wireless service, starting at JUST $15 bucks a month, and get the plan shipped to your door for FREE Start managing and scaling your rental properties without scaling costs with RentRedi. get RentRedi’s annual plan for only $54 when you use our special code ROB Access conference calls, investor presentations, transcripts and earnings reports as frictionless as possible with Quartr Experience Manscaped’s new Lawnmower 4.0 - the ultimate trimmer that provides intelligent functionality and incredibly comfortable grooming experience! Get 20% OFF and free shipping with the code MI

Read this episode’s transcript and full show notes on our website.

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