Back to Blogging His Way To $9M in Cash - Ramon Van Meer, with Ramon Van Meer.
How Do You Come Up With Great Ideas
Reverse engineer them.
Look at your competitors: what are they doing well, what are they failing at? Pick ideas from that. Then look at sites that are doing great at content in general, see what they are doing well, and try some of that.
Don't be a genius, just get results.