Smash Notes

How Do You Pick the Right Content When Building a Media Company

at 16:11

From the episode: Blogging His Way To $9M in Cash - Ramon Van Meer

Answer

Try everything and see what yields most engagement with your target audience.

Ramon wrote about everything, and eventually realized that 80% of their traffic was coming for spoilers. More traffic, more revenue.

They also tried silly quizzes, which did not bring a lot of traffic, but did build them an email list of over 350,000 subscribers.

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