Nir and Far: Business, Behaviour and the Brain

How to Design for 'Normals'-Nir&Far

Note: This post originally appeared in Techcrunch . I’m proud to have co-authored this post with Katy Fike, PhD . Dr. Fike is a gerontologist, systems engineer and Partner at Innovate50, a consulting firm helping companies create products and services for the 50+ market As web watchers, entrepreneurs, and investors search for the next big thing, they’d be…