Nir and Far: Business, Behaviour and the Brain

How Two Companies Hooked Customers on Products They Rarely Use - Nir & Far

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times , when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Page clearly…