Smash Notes
Kevin Systrom & Mike Krieger

Partners

Kevin Systrom & Mike Krieger

Kevin & Mike are the co-founders of Instagram. What began with a chance meeting at a cafe turned into a billion dollar business and a partnership that’s lasted a decade. A key to their relationship was understanding each other’s strengths and how those translated into individual roles at a company: CEO and CTO, respectively. But the title that came first…

People

Notes

  1. Why Were Kevin Systrom and Mike Krieger a Good Instagram Match? at 2:17

    Kevin Systrom told the Partners podcast that he and Mike Krieger both wanted to make things, and Systrom's dream was a product used by a huge number of people. Full answer

  2. What Was Bourbon at 2:43

    It was a check-in app that let you check in a different. Full answer

  3. How Did Kevin Systrom Find His Instagram Co-founder Mike at 3:18

    Kevin's first investor gave him money and instructed Kevin to find a co-founder because in his mind, the best companies in the world all had co-founders. Full answer

  4. What Was the Turning Point for Instagram at 7:01

    Mike and Kevin had been working on Bourbon for awhile, and one day when meeting their early investor, they realized that the application was too complex and… Full answer

  5. What Happened on the Day Instagram Launched to the World at 8:15

    October 6, 2010. Kevin and Mike officially launched Instagram to the world, and 25,000 people signed up to use it, on the first day. The servers were melting. Full answer

  6. How Does Kevin Systrom Disagree With Mike Krieger Without a Fight? at 9:51

    Mike Krieger said on Partners that he and Kevin Systrom raised their voices once, for about 30 seconds. Full answer

  7. Why Did Instagram Sell to Facebook at 12:18

    The founders of Instagram really did not want to sell and to become a part of some other large company, but when Facebook offered a Billion dollars for a… Full answer

  8. Why Did Kevin Systrom and Mike Krieger Leave Instagram and Facebook? at 14:07

    Mike Krieger told Partners that he and Kevin Systrom stayed six years after Facebook bought Instagram, each only because the other was still there. Full answer

  9. How Did Kevin Systrom and Mike Krieger Bond as Cofounders? at 17:40

    Kevin Systrom told Partners that most cofounder pairs fight and split, so planning another company with Mike Krieger was unusual. Full answer

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