Going to the doctor is a pain. Can Silicon Valley help?

Forward CEO Adrian Aoun talks with Kara Swisher and Lauren Goode about the future of health care and whether a Silicon Valley startup can make going to the doctor's office something you actually want to do. Aoun says Forward, which costs $149 per month and does not work directly with any insurers or government agencies, wants to help people better understand their own health and wellness. Most people only go to the hospital or doctor when something is wrong, so Forward wants to provide information to keep patients proactive rather than reactive. Later in the show, he answers questions from readers and listeners about the cost of health care, why Forward doesn't offer dental care and where the company is going next.