3 Easy Steps To Increase The Global Appeal Of Your Local Podcast [S3E55B]

Guest host:http://davidjackson.org/ ( )https://twitter.com/stephfuccio (Steph Fuccio) from https://www.stephfuccio.com/ (The Geopats Podcasts). News flash: Your podcast is on the internet. That means it’s available to anyone anywhere in the world. So yes, even if you’re doing a local podcast about New York City, Kansas City, or Bangkok, you probably have a wider global reach than you think. I’ve spent the majority of the past 16 years living abroad. During that time I've been active in podcasting groups and listening groups filled with local people wherever I happen to live. And just about everyone in those groups, at one time or another, has been slightly frustrated by the inaccessibility of the podcasts they choose to listen to that are not local to them.  Yes, we’re talking local accessibility today on the show. Here are three very quick things you can do on your podcast that would help invite more global listeners to your podcast. 1. Be A Good Tour Guide For Your Out Of Town Listeners Those obvious things to you and the others who live in your town, state, or country are probably not that obvious to a global audience. Think about that when you’re recording, and make a conscious effort to clarify for the listeners who might be anywhere in the world things that you thnk are obvious. You can also do this in post-production, hopping in with a clarifying statement and then getting back to the interview or monologue. It’s not disruptive at all. Not even to your local listeners. 2. Spread The Link Love For More Context Add links - lots of links! - inside of your episode details. They’re a handy guide right at the fingertips for your not-local listeners. With a quick click, they’re digging into the extra info you’ve linked to while they’re listening to your words. That’s helpful! 3. Eschew US-based Time Zones Sure, you and I can convert Eastern Time to Pacific Time in our heads. But there rest of the world? Not so much. Switching to just providing all times in GMT probably won’t be good for your US-based listeners. So here’s a clever way to do a better job when mentioning a times: Use the “World Clock” feature on your mobile phone and lock-in three or four cities around the world. Maybe New York, London, and Sydney, for example. When you’re mentioning a time on your show (or on your social channels for your show), give the times with those cities named. Even if your global listeners aren’t in those cities, they probably know roughly how far off they are from one of those, so they can get at least a close approximation in their head. Sure, these three things tale a little more work. But they really will make the global listeners that are already listening to your podcast fell a lot more invited.  ----- Share with a friend: https://player.captivate.fm/episode/c0cbe142-e00d-438f-bffa-7d3be3574b1c https://twitter.com/evoterra (Follow Evo on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support. And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. https://podcastpontifications.com/ (Podcast Pontifications) is published by Evo Terra and will return to its normal four times a week schedule in January of 2021, with loads of special content before that!

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