How iHeart's Buying Spree Will Effect The Future Of Podcasting [S3E81]

Yesterday's big podcasting news was https://twitter.com/evoterra/status/1362037770500280324?s=20 (iHeartMedia’s acquisition of Triton Digital for $230 million.) Because apparently, that's what podcasting companies do these days: buy up other podcasting companies.  I’m not going to speculate on how iHeart plans on integrating their new toys. I don’t work there, and I’m much more interested in what it might mean for all of podcasting. This is an “all things podcast tech” move. And a bold one that will accelerate the shift away from static podcasts, which most of us podcasters are making today.  At the heart (heh) of this acquisition is technology that allows iHeart to make content—for podcasts, streaming, and radio—that is truly dynamic. And as more podcasters start embracing and experimenting with dynamic content in their shows—or create shows entirely dependent on dynamic content—listeners are going to expect it. From all of us. We’re already seeing some evidence of this. Look no further than last week’s announcement of https://investor-assets.libsyn.com/wp-content/uploads/2021/02/LSYN-Auxbus-PRFinal.pdf (the purchase of Auxbus by Libsyn), one of the longest-running podcast hosting companies, and their new “Creation” product line as part of that. It’s a safe bet to assume that means dynamic content is going to be a part of Libsyn’s offering to creators. That’s exciting!  It’s time to stop hating on iHeart. Start by adding https://brand.iheart.com/logo (the “Listen on iHeart Radio” badge) to your website. Yes, run it right alongside the badge for Apple Podcasts, Spotify, and others. I have. You’re not trying to get people to switch from their preferred app. You’re just adding some brand recognition. Let’s keep this conversation going, shall we? Tomorrow at 10:00a Los Angeles, 1:00p New York, I’m hosting an https://www.joinclubhouse.com/event/mWkvDDDm (audio-only conversation with other podcasters discussing how acquisitions like this will shape podcasting’s future). I’d love for you to be a part. ----- Read the full article and share with a friend: https://podcastpontifications.com/episode/how-ihearts-buying-spree-will-effect-the-future-of-podcasting (https://podcastpontifications.com/episode/how-ihearts-buying-spree-will-effect-the-future-of-podcasting) https://twitter.com/evoterra (Follow Evo on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support. And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. https://podcastpontifications.com/ (Podcast Pontifications) is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

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